ROW Studio is an architecture and design firm directed by ¨¢lvaro Hern¨¢ndez Felix, Nadia Hern¨¢ndez Felix and Alfonso Maldonado Ochoa in 2005. Its name derives from the term used in economy to refer to global phenomena (ROW: Rest of the World), as a critical standpoint against the clich¨¦s of Mexican architecture and the need to generate an international discourse both in processes and proposals departing from a multidisciplinary approach. At the same time addresses the need of expanding the field study and influence from architecture to other disciplines such as sociology, psychology, economy, marketing,