首尔阿迪达斯旗舰店 Boost™能量实验室体验空间

South Korea Boost experimental guerrilla store

设计师：URBANTAINER

位置：韩国 首尔

分类：商业展示类装修

内容：实景照片

室内设计：URBANTAINER

图片来源：Young Kim Indipos

图片：12张

随着Boost™跑鞋的面世，URBANTAINER和阿迪达斯在韩国首尔阿迪达斯旗舰店中打造出一个Boost™能量实验室体验空间，从8月13号起，向游客开放两个月时间。紧跟着广受褒奖的Springblade刀锋跑鞋革新实验室，URBANTAINER还将图形设计，灯光布置和加强的体验触点连接到一个整体概念中，打造出一个统一的品牌体验效果。

Boost™能量实验室包含两个区域：展示区凸显了Boost™的功能性和设计；体验区是游客可以试穿跑鞋，体验感觉的地方。展示区专注于Boost™的缓冲效果，由亚克力圆筒代表，传达出信息和运动感。凝聚力和能量的爆炸力之间的作用被压缩在一个移动的灯光装置内。

体验区地板上的LED面板与投射影像互动，显示在一个雕刻的背景上。URBANTAINER和阿迪达斯乐于提供机会让游客体验到缓冲特色的直接的物理印象，互动性的安装提供了视觉效果的强调。

译者：蝈蝈

With the launch of the Boost™ running shoe, URBANTAINER and adidas created the ‘Boost™Energy Lab’ experience space in the adidas flagship store in Myeondong, open to visitors for two months starting from August 13. Following the much acclaimed ‘Springblade Innovation Lab’, URBANTAINER brought together graphic design, light installations and enhanced experience touch points in an overall concept direction to create a uni?ed brand experience.

The ‘Boost™ Energy Lab’ consists of two areas, the ‘Display Zone’ which highlights the functionality and design of the Boost™, and the ‘Experience Zone’, in which visitors can experience the running shoe while wearing it. The Display zone focuses on the Boost™’s cushioning, represented by acrylic cylinders, and expresses the formation and movement, and the play between cohesion and explosive power of the energy capsules with a moving light installation.

The LED panels in the floor of the Experience Zone interact with the projection mappings projected onto sculptural backgrounds. URBANTAINER and adidas are happy to provide an opportunity to get a direct physical impression of the characteristics of the cushioning, enhanced by the visual sensation provided by interactive installations.

韩国Boost™实验游击店室内局部实景图

韩国Boost™实验游击店室内细节实景图

韩国Boost™实验游击店外部夜景实景图