倚天珠宝丨中国重庆丨禾公社

宇宙有了物质的诞生世界有了光就有了生命人类有了光就有了有趣的世界珠宝有了光散发璀璨的阳光情感有了光就有了永恒

The universe was born with matter.

When the world has a light, it has life.

With light, human beings have an exciting world.

Jewelry has a light and emits bright sunshine.

When emotion has a light, it has eternity.

倚天的视角是真正基于客户需求，始终如一地将客户视为“天”，保持超然独立的职业谨慎；

倚天正直诚信，专业精深，时刻坚持让客户感受到超值服务，愉悦的体验。

The perspective of ETTE is genuinely based on customer needs, consistently treating customers as "gods" and maintaining a super independent professional caution; ETTE is upright and honest, professional and profound, always insisting on making customers feel the value of service and pleasant experience.

倚天 ETTE，意在探索宇宙中值得珍藏的时光，以珍藏传递挚爱恒久，以恒星的光耀，锻造珠宝的瑰丽，以星河浪漫为灵感，一面闪耀，城市是人类最伟大的发明之一，在这个庞大的生产形态中，个体的生活状态也被无限放大。

The brand name ETTE/ Yitian means to explore the connection between beauty and eternity in the vast universe and to convey the bright emotion of people’s eternal love. The brand draws inspiration from the universe, forging the magnificence of jewelry with the light of stars and retaining the eternal brilliance with the romance of starlight, sculpting endless love with the craftsmanship, and presenting the spiritual light romantically, allowing everyone who wears ETTE jewelry to blossom.

商业文明高度发达的今天，购物中心已然成为屹立于城市轴心地带的当代人生活地标。新时代消费群体对于一座城市的认知边界也被打破重构，早已从同质化的购物综合体转变成由艺术家、设计师或商业品牌所带来的独特体验。

我们认为，融合文化、艺术等新元素体验式消费，是新兴时代下实体店发展的破局之道。

The perspective of ETTE is genuinely based on customer needs, consistently treating customers as "gods" and maintaining a super independent professional caution; ETTE is upright and honest, professional and profound, always insisting on making customers feel the value of service and pleasant experience.

自古人类对宇宙充满了瑰丽的想象，而珠宝是宇宙的光耀，散发永恒不熄的光芒，它被赋予美丽却永恒的盼望，用于世代传承，恒久不息。

此次为倚天珠宝设计的方案，为其定制设计了一个极具故事性和话题感的艺术主题空间，以富有隐喻和启发性的空间故事串起场所记忆与品牌内涵。

重重谜题隐喻，正是禾公社设计给出的关于当下实体商业发展的回答。

Since ancient times, human beings have been full of magnificent imagination of the universe, and jewelry is the light of the universe, emitting an eternal and unending light, which is given a beautiful but eternal hope for passing down from generation to generation lasting forever.

The solution designed for ETTE Jewelry is a custom-designed artistic theme space with a great sense of storytelling and topics, stringing up the memory of the place and brand connotation with a symbolic and inspiring space story.

The metaphor of the puzzle is the answer to the current development of physical business given by the design of HOGOSO.

HOGOSO 以“黑洞·引力场”作为创意灵感，衍生出倚天的终端设计。黑色的深邃叠加多维主题空间，配以互动式谜题设计，以隐喻式的空间强烈地吸引来访者开启创新的探索之旅，呈现出独特的设计美学。时间被认为是宇宙之始，承载着时光的记忆弥足珍贵。

HOGOSO takes "Black Hole . Gravitational field" as the creative inspiration to derive the terminal design of Leaning Sky. The deep black superimposed on the multi-dimensional theme space, with interactive puzzle design, the symbolic space strongly attracts visitors to start a creative journey of exploration, presenting a unique design aesthetic. Time is considered the beginning of the universe, and the memories that carry it are precious.

正如“星际穿越”所引用，“爱是一种力量，让我们穿越时空感受他的存在。”珠宝，作为爱的承载和表达，追溯到亿万年前超新星爆发，无边宇宙，辗转之间，无尽绵延。

以星光，记载生命轨迹，将爱恒久。在内部空间的呈现中，探寻空间和时间的对话，化繁为简，采用不锈钢为主体材质，将空间聚焦在理性与感性的平衡之上。

As quoted in "Star Trek," "Love is a force that allows us to travel through time and space to feel his presence." As the bearer and expression of love, jewelry traces back to the supernova explosion billions of years ago, the boundless universe, between the tossing and turning, endlessly extended. With the starlight, the trajectory of life is recorded, and love will last forever. HOGOSO explores the dialogue between space and time in the presentation of the interior space, simplifying the complexity into simplicity, using stainless steel as the main material, focusing the space on the balance of rationality and sensibility.

中部展示区是空间的聚焦，象征着空间的引领，而于隐喻的结构当中，它是启发。

采用透明玻璃搭配灯管，周围装饰动态 LED 显示屏，视觉的交错，营造出时空视差。镜面不锈钢吊顶，将整体反射映照到顶部，仿佛不同空间穿越的时间凝固点。

The central display area is the focus of the space, symbolizing the leadership of the space, and in the symbolic structure, it is the inspiration. The use of transparent glass with lamps, surrounded by decorative dynamic LED displays, the interplay of visuals creating a parallax of time and space. The mirrored stainless steel ceiling reflects the overall reflection to the top as if it is a freezing point of time for different space traversal.

Project Name | 项目名称倚天珠宝

Location | 项目地址重庆光环购物中心 A-LG-39

Area | 项目面积 66㎡

Chief Designer |主案设计师胡秦玮

Design Company | 设计公司禾公社

Participating designer | 参与设计师周子安

Graphic Designer | 平面设计麟石设计 -啊榜 鸡脖

Photography | 摄影师

yuuuunstudio

Vedio | 摄像

花青

文字/图片：禾公社

DESIGNER

设计师介绍

胡秦玮宁波禾公社空间设计事务所创始人宁波建筑装饰行业协会室内设计分会会员国家注册高级室内设计师 CIDA 中国室内设计协会会员 CIID 中国建筑学会室内设计分会会员亚太空间设计师协会会员随性自由性格的他，探索且吸收多元化文化，切身感受让空间融入生活，将创造的意识形态展现于他的作品当中。对国际时尚文化有着极为敏锐的感知，设计逻辑完整有序，能够比较好地平衡好设计与商业需求之间的关系。胡秦玮先生于 2013 年创立禾公社，实现创造一个狂热追逐现代时尚艺术的多元化开放性团队，坚持着“逻辑为核心，创意为灵魂”的思想态度，呈现好每一个设计作品。获奖荣誉 2014 国际空间设计大奖 Idea-Tops 艾特奖最佳办公空间设计奖 2015 亚太室内设计精英邀请赛优胜奖 2016 星河第三空间第六届室内设计精英邀请赛年度十佳作品奖 2016 法国双面神 INNODESIGNPRIZE 国际设计大奖 2017 中国青年室内设计大奖 2017 中国室内设计总评年度十佳 2017 居然设计家杯家居设计大奖赛公寓空间奖 2017IDS 国际设计先锋榜住宅空间奖 2017 第三届师客莱德年度最佳餐饮空间设计奖 2018 中国室内设计周暨上海国际室内设计节金座杯设计新势力奖 2019 第九届筑巢奖商业空间奖 2019-202040UNDER40 中国（宁波）设计杰出青年 2020AD100YOUNG 中国最具影响力 100 位建筑、室内设计新锐榜单 2020 金堂奖年度杰出设计奖 2020-2021A’DESIGNAWARD&COMPETITION 全球最具影响力设计奖铜奖

"和为共，设于心"

我们的团队拥有着敏锐的触觉和完整的设计逻辑，独特的审美和开放性的思维一定是我们的加分项。以“策略为中心，创意为灵魂”的思想原则，将优秀的设计和商业需求相结合使我们一直遵循的理想化设计态度。

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