多伦多音响专卖店

项目是一家高端耳机、音响及音响配件的零售店，面积约为27平方米，位于一栋42层多功能塔楼的主要楼层中，与Toronto’s Yonge和Sheppard地铁站直接相连。业主是一位充满激情的音响专家， 希望打破传统零售店铺的空间体验，将关注焦点从产品和交易效率转移到欣赏音乐和声音测试上去。

Headfoneshop is a 300 sq ft  retail fit out for high-end headphones, earphones, amps and audio accessories. Located on the main floor of a 42-story mixed use tower with direct subway access to Toronto’s Yonge and Sheppard station. The owner, a passionate audio expert, challenges the typical retail store experience of focusing solely on the product and efficiency of the transaction for maximizing turnover. Instead, the design objective was to celebrate the ritual of listening to music and the process of testing.

▼店面一览，overall view of the shop

设计师创造了一个亲密，昏暗而又舒适的空间，较小的空间尺度给顾客带来一种安静的，如同休息室一般的感觉，让他们可以放松身心沉浸在音乐之中。实际上，顾客花上几个小时听音乐和调配系统的情况并不少见。深色的烟熏橡木墙板，人字形木制铺地，天鹅绒软装，琥珀色的灯光以及复古的黄铜装置共同营造出了这一深沉的，充满情感的空间氛围。

The intimate, dark and tactile atmosphere and sense of domestic scale give customers a quiet and lounge—like atmosphere to relax while listening to music. It’s not uncommon for customers to spend several hours pairing systems and listening to music. Dark smoked oak millwork and herringbone flooring, sensuous velvet upholstery, soft amber lighting and patinated brass fittings create a dark and subdued palette that curate a quiet, moody ambience.

▼深色木饰和柔软的天鹅绒座椅形成舒适的享受音乐的空间，the dark wooden decoration and velvet bench provide a comfortable space for enjoying music

喷涂成白色的折叠金属板由复古的铜钉固定在天花以及墙面上，和幽暗的气氛形成鲜明对比，意在模仿强烈的音响体验，形成一个富有变化且令人沉浸的空间。这些金属外包虽然具有一定的侵略性，但不断重复的小尺度金属板产生了一种动态的流动，而这种强与弱的结合正契合了人体对于情感的感受。

In contrast, 255 powder-coated folded metal panels, secured with 765 patinated brass screws wrap the ceiling and walls producing a spatially dynamic and immersive space that mimics the intense and enveloping audio experience. The metal wrapper in one sense is aggressive but the scale and repetition produce a subtle movement and flow. The juxtaposition between strength and softness create a composition of emotional tones felt on the body.

▼白色折叠金属板覆盖墙面和天花，与其他深色材料形成对比，contrast between the dark colored materials and the white folded metal panels covering the walls and ceiling

▼角度不一的金属板仿佛在流动，给人以情感上的独特体验，metal panels in various angles create a feeling of movement, providing unique emotional experience for customers

在关注顾客体验的同时，设计师重新思考了如何优化产品的陈列形式。一般商店中陈列系统和建筑是分离的，但在该项目中，设计师模糊了产品和建筑的边界。经典的耳机支架与相墙面融为一体，越过游客头顶，延伸到对面墙壁，将商品包裹在其中。弯曲的金属板让店家可以以多种形式展示耳机，并且能够很好地隐藏电线。

While the design strives to affect how a customer feels it also rethinks how the environment can optimize the product. Instead of the product display system being a separate element with the architecture, it dissolves the boundary between object and architecture. The typical headphone stand was reimagined as a wall display that extended overtop of the visitor and down the opposite wall, enveloping them in the display itself. The bent metal plate allows for display of headphones in multiple configurations, while hiding unsightly wires.

▼耳机展示在折叠金属板上，headphone displayed on the folded metal panels

▼展架与墙面和天花融为一体，包裹整个空间，display stands merge with the walls and the ceiling, wrapping the space inside

▼细部，details

▼轴测图，axonometric drawing

Location: Toronto Ontario, Canada

Area: 300 sq ft

Photography: Doublespace Photography

Status: Completed, 2017