世界报总部大楼标识系统设计丨法国巴黎丨Snøhetta

点此查看Snøhetta设计的世界报集团总部大楼项目 Click here to see the project of the Le Monde Group Headquarters by Snøhetta

在与Le Monde（世界报）集团出版社的多位艺术总监的合作下，Snøhetta为其总部大楼设计了标识和寻路系统。该设计引发了关于欧洲凸版印刷对信息民主化的影响以及微妙而强大的排版艺术的深刻讨论。

The wayfinding has been developed in close collaboration with art directors from the Le Monde Group publications, sparking insightful conversations on the European letterpress’ impact on democratization of information and the subtle yet powerful art of typography.

▼标识系统概览，preview © Antoine Mercusot

通过研究凸版印刷对欧洲带来的革命性的社会影响，世界报总部大楼的标识设计呼应了建筑本身为公众提供开放的信息和物理空间的愿景。时至今日，《世界报》的员工们仍然能够在正午时分从办公室中听到轮转印刷机的隆隆声——基于对这样一种听感与触感的想象，Snøhetta的设计团队借助模块化的标识系统方案，巧妙地将印刷行业的历史与当下联系在一起。

​​Through its historic references to the revolutionizing societal impact of letterpress printing, the wayfinding echoes the building’s ambitions of providing the public access to information and physical space. By subtly merging modern references with the touch and feel of a time when the employees of Le Monde still could hear the cylinders of their rotary press roar in their offices at noon sharp, the modular wayfinding intelligently synthetizes past and present in a physical expression of effortless flexibility.

▼模块化的标识系统，从凸版印刷的传统工艺中汲取灵感 © Antoine Mercusot A modular wayfinding system inspired by the traditional craft of letterpress printing

该标识系统由单一的木制元素和镀锌的黑色钢架组合而成，既可以安装在墙壁上，也可以悬挂在天花板上。模块化的系统与建筑本身的灵活性形成呼应，当各个新闻部门需要对其组织结构进行调整时，每个标识都可以轻松地进行变动和重新排列。

Through this open process, Snøhetta developed a flexible modular wayfinding system based on singular wooden types assembled in a galvanized black steel frame to be either wall mounted or suspended from the ceiling. Echoing the flexibility of the building itself, the modularity of the wayfinding system makes each element easy to shuffle around when the newsrooms need to make necessary adjustments to their organization.

▼应用场景，application © Antoine Mercusot

▼办公层走廊，office level © Antoine Mercusot

这些字块单元在巴黎郊外的工坊里以厚重的白杨木精心打磨而成，并涂饰以细腻的墨黑色油漆。每个单元均代表着一个特定的字符（选用法国19世纪诞生的Salmanazar字体），并包含三种不同的大小。

​​​Meticulously milled from thick wooden slabs of poplar in a local workshop just outside Paris, and coated by a thin delicate layer of ink-black paint translating the Salmanazar font, each individual type represents a specific character.

▼字块单元，the wooden types © Antoine Mercusot

▼寻路标识，way-finding icons © Antoine Mercusot

超过18000个字块样本被安装在建筑面积为23000平方米的大楼内，遍布8个楼层，每个字块都可以在纸张上进行物理印刷，精致的触感展现出对传统手工艺的致敬与借鉴。

Available in three different font sizes, the wooden types are produced in more than 18,000 specimens assembled throughout the eight stories of the 23,000 ㎡ building. Each type could be used to physically print a singular letter on a sheet of paper, and the tactility of each type clearly expresses the wayfinding’s reference to traditional handicraft.

▼细节，detailed view © Antoine Mercusot

▼每个标识都可以轻松地进行变动和重新排列 © Antoine Mercusot the modularity of the wayfinding system makes each element easy to shuffle around

世界报集团作为全球媒体的领军者，旗下拥有法国最著名的期刊。其位于巴黎市中心的新总部同样由Snøhetta打造，将集团的1600名员工汇聚在同一屋檐下。凭借大胆的新广场设计和半透明的建筑外皮，总部大楼创造出公众与周边区域的紧密联系，同时也为市民和游客提供了自由开放的休闲空间。

​A flagship of global media houses, The Le Monde Group comprises some of France’s most famous publications. Their new Snøhetta designed headquarters in central Paris unites the group’s 1,600 employees under a shared roof. With its bold new plaza and semi-transparent outer skin, the building creates connections to the public and surrounding transit while also offering citizens and passersby a generous respite in the city.

▼总部大楼入口大厅 © Antoine Mercusot entrance lobby of the Le Monde Group headquarters

▼电梯间，elevator hall © Antoine Mercusot

点此查看Snøhetta设计的世界报集团总部大楼项目 Click here to see the project of the Le Monde Group Headquarters by Snøhetta