XINA SPACE 高端全屋定制展厅设计丨中国汕头丨HRAMN 汉马建筑

人之所以对艺术渴望，在于他的对世界的认知是概念性的，也就是说，他通过对抽象的理解来掌握知识，同时需要某种力量将这个广阔的抽象世界变成可以感知的意识。——艾茵·兰德

"The reason why people want art lies in his conceptual cognition of the world, that is, he can master knowledge through his understanding of abstraction, and at the same time, he needs some strength to make this broad abstract world a perceptible consciousness." —— AynRand

XINA SPACE 喜那定制是一个新兴的高端全屋定制品牌，品牌主理人着眼于定制未来，整合全球优质资源，以全案思维搭建定制空间，以建筑思维解析结构工艺，以匠心精神追逐优化真我，展现回归本真的定制态度。此次全新的店面形象升级，喜那定制邀请了汉马建筑量身打造了一个不止是定制店的展示艺术空间。

XINA SPACE is an up-and-coming premium brand for bespoke home design. The brand owner has an eye on the future of customization and integrates global quality resources to create a tailor-made interior with a mindset of whole systems, analyze the structural process with an architectural approach, pursue optimization and authenticity with craftsmanship, and manifest the attitude of returning to originality. To freshen up the new store of XINA SPACE, HRAMN Architecture was commissioned to create an art-inspired showroom with features more than just a custom store.

展厅位于汕头知名建材馆的三楼，平面格局呈多边角的异形状，面积仅 140 平米，整个空间内部只有两个小窗，光线较差。此空间还有一个硬性条件限制着，即商场的风管与风机基本集中在此店面的天花区域，使空间的高度受到了很大的限制，增加了设计的难度。

The exhibition hall is located on the third floor of Shantou well-known building materials hall, the plane Layout is a different shape, the area of only 140 square meters, only two small Windows inside the wholespace, the light is poor. There is also a rigid condition limited in this space, that is the air duct and fan of the shopping mall are basically concentrated in the ceiling area of this store, so that the height of the space is greatly limited and increases the difficulty of design.

本案呈现的是一个高端全屋定制展厅，在设计中打破了传统展厅以产品展示为主体、规整陈列布局的店面模式。采用以空间美感为主、产品为辅的设计手法，展现空间的艺术感、层次感、空间感，提炼更纯粹更高端的艺术品味。以有逻辑性的展示体系解构并重新定义产品空间，这是空间自我意识觉醒的美妙过程。

A premium showroom for custom-built home is presented in this project. Its design breaks away from the traditional showroom with products as the highlight and frees from the regular pattern for display. Its approach focuses on the spatial aesthetics, accented by products. As a result, the space is rendered artistically, hierarchically and dimensionally, with a refined and classy touch of artistic taste. The logical displaying system deconstructs and redefines the products within the space, which is a wonderful process of awakening and enlightening.

流动与凝止

Flowing and Motionless

沉稳与精简，流动与凝止，设计的魅力渗入错落有致的空间，向我们无声地展示它独有的气质。

Calm and concise, flowing and motionless, All the charm of design infiltrates the well-arranged space, Which exudes its uniqueness in silence.

本案的空间脱离世俗制约，以干练的线条牵引空间场景转换与交汇。超长定制吧台的直线切入在视觉上拉伸了空间的纵深感，同时悄无声息地划分了功能分区。几何体的点状置放，块面线条的连贯性，以及各式材质的肌理碰撞，一同牵引贯穿着空间场景的层次变化，提高了整个空间的灵动性。

The design of the space breaks free from the conventions by using clear and confident lines to guide the change and confluence of different scenarios. The straight line of the customized long bar table stretches the depth of the space visually, while understatedly dividing the functional zones. The dotted placement of geometries, the coherence of blocks and lines, and the clashing texture of various materials come together to connect different spatial scenarios, which sublimates the dynamics of the whole space.

展厅内部动线明晰，看似随意却饱含精心规划的流动线，让人流连忘返于其中。几面曲直各异的格栅屏风，若隐若现中捕捉着光影，穿行其间增添了几分神秘感。

The traffic flow within the showroom is clear. It is seemingly random, but indeed elaborately planned to encourage people to linger. There are several floor screens with curves and straight lines, which capture the light and shadows, making it mysterious to stroll through the space.

探索与激活

Explore and Activate

将艺术的概念性融入到空间探索的实验性，不受限于传统对展厅的刻板设限，尽然 释放设计的创造力，激活空间自有的精神与灵魂。

The conceptual art is integrated into the experimentation of spatial exploration, not limited by the traditional stereotypical constraint of showrooms, but rather unleashing the creativity of design and activating the spirit and soul of the space itself.

重重受限的天花空间，并未隐蔽设计巧思的构想。天花的空间氛围被一同融合进整体空间框架，L 形灯膜的贯穿牵引，曲面体与长型条状灯槽穿插构成的律动形态，营造出一览无余的抽象感。

The heavily restricted ceiling can’t hide the bright light bulb. With an L-shaped membrane light, the ceiling is merged into the entire framework. The curved surface and long embedded light strips are designed into a composition of rhythms, revealing a quality of abstractness at a glance.

解构而成的空间层次感，通过拾级而上的跃层空间与悬浮柜体增强空间的联系与互动，模糊了既有结构与布局的界限。由微妙的转角加以引导，步入一条有趣的廊道，廊道的尽头，打开了另一个空间维度，仿若在跨越奥妙的时空，开始真正的探寻之旅。

The deconstructed spatial layers enhance the connection and interaction of space through the ascending steps and hanging cabinets, which blurs the boundaries of existing structure and layout. A subtly-designed corner leads to a playful corridor, at the end of which, is another spatial space, as if crossing the mysterious space and embarking on a real quest.

Simplicity and Purity

The overall tone of the space is a combination of cool gray and warm wood color. The leather surface, natural marble with a skin-friendly touch, the smooth and flat micro-cement floor paint, and the custom walnut veneer with a calm texture show the hierarchy and transformation of the space through the combination of materials. The unique combination of materials and large color blocks presents a refined and advanced sense, making us fascinated by the charm of art.

The overall color scheme consists of cool gray and warm wood color. The natural marble with a leathered finish, soft and smooth micro-cement floor paint, and sedate custom walnut veneer panels exhibits the layers and variations of the space. The clash of unique materials and large color patches presents an exquisite sense of sophistication, making all fall for the charm of art.

物质在时间和空间上是无限的，它可以通过人的感官去感知事物。此展厅的设计立意着重于空间的布局与它们之间的对话关系，注重体验而非形式，将人的感知放在体验品质而非装饰技巧或人为赋予的意义。

Matter is infinite in time and space, and it can perceive things through human senses. The design conception of the showroom puts emphasis on the room layout and the dialogue between them. It focuses on the experience rather than the form, which allows people to experience the quality rather than decorative techniques or arbitrarily imposed meanings.

打破世俗既定规则，探索精简大气的空间艺术。化繁为简、剔除琐碎、回归纯粹，让艺术设计满足每一个在万千气象中追寻自我个性定制的人。

The project breaks the established rules and explores a simple, stylish, art space. Things are simplified. Trivia is eliminated. Purity is retrieved. It makes way for art design to meet every person who seeks self-expressive customization from thousands of options.

▼轴测图

Axonometric drawing

立面图

The elevation

▼平面图

The plan

项目名称：XINA SPACE

Project Name|XINA SPACE

设计机构：HRAMN 汉马建筑

Design Firm |HRAMN ARCHITECTURE

主案设计：马汉鑫

Designer |Mark Ma

软装设计：陈佳妮、HBN 软装

Decoration Design |Ezra Chen，HBN

文案编辑：陈佳妮

Copywriter |Ezra Chen

项目地点：广东汕头

Project Location | Shantou, Guangdong

项目面积：140㎡

Project Area | 140㎡

完成时间：2021.07

Completion Time | 2021.07

项目摄影：欧阳云

Photographer|OuyangYun

多元化设计语言诠释室内建筑

Diversified Design Language Express Interior Architecture

HRAMN 汉马建筑是一家具有专业室内设计能力的设计机构，专注于住宅、别墅、会所、餐饮、办公等创意空间设计研究，深掘人本需求，为客户打造最切合的环境体验，创造独一无二的生活方式，以多元化设计语言诠释「室内建筑」设计理念，致力构建空间设计典范。

在设计中，我们将建筑设计理念融入室内设计手法，在满足功能需要的前提下，以适当的形式感将立面造型与空间层次结合起来，用最洗练的笔触，描绘出丰富动人的空间效果。

HRAMN Architecture is a professional interior design agency, specializing in the design research of creative space, such as residential, villa, club, restaurant, and office. We explore human-centered needs, build environmental experience best suited for clients, and create the exclusive lifestyle. We practice our “interior architecture” in diversified design languages and strive to create the exemplary design space.

We integrate the architectural design concept into our interior design approach. The facade and spatial layers are merged in a compatible way while meeting the functional needs. With brief brushstrokes, the space is depicted with rich details and touching effect.

汕头市汉马建筑有限公司 HRAMN Architecture Co.,Ltd.

地址：汕头市龙湖区金砂东路 179 号星湖城 2 栋 3 梯 413 室 Room413, Ladder3, Building2, XinghuCity, No.179, Jinsha Road, Longhu Distric, ShantouCity, P.R. China

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