Pan&Jam 生吐司&果酱专研店丨中国南京丨图盈拓新 TURING DESIGN

项目名称：Pan&Jam生吐司&果酱专研店

项目地址：中国 南京 乐基广场

完成时间：2021.10

项目面积：80平方

设计公司：图盈拓新 TURING DESIGN

主持设计：李敢、李骞

设计团队：董飞、叶清源

平面设计：多喜工业

灯光照明：维光照明

植物造景：植地雅栽

空间摄影：图盈拓新

TURING DESIG

施工团队：安联装饰

Projectname:Pan&Jamrawtoast&jamspecialistshopproject

Address:LejiPlaza,Nanjing,China

completiontime:2021.10Projectarea:80squaremeters

Designcompany:TURING DESIGN

Leadingdesign:GanLi,QianLi

Schematicdesign:FeiDong,QingyuanYe

Graphic Design:TOSHI INDUSTRIAL DESIGN

Lighting Design:WG LIGHTING

Plant Design:BOTANICAL SILVER

Photography:TURING DESIGN

Construction: ANLIAN DECORATION

社区店，互动性，便利性，家庭式，温馨。

现场视频

现场前后对比图

▼区域规划图

SU模型剖面图

▼剖立面图

社区感：在乐基广场西面的转角处，面对周围的居住群，我们一眼就能看到这温馨、别具一格的吐司店。

At the western corner of LeJi Plaza, facing the surrounding residential community, we can easily see this warm and unique bakery store.

为了打造社区性，户外家具的延伸是最简单的一种拓展方式：与往来的路人产生空间交流，欢迎广场上的行人驻足歇脚。Pan&Jam就是这样一个打造社区性的特色吐司店。朝西面广场的折叠窗设计也是一种“让内外交互，打开室内空间”的方式。让阳光洒进室内，使空间流通起来，与社区产生互动。这样一处温馨的转角很难不吸引到路人的注意力。

In order to create a sense of community, the extension of outdoor furniture is the simplest way to extend: to create a spatial communication with passers-by, welcome pedestrians in the plaza to stop and take a rest. Pan & Jam is one such specialty toast shop that creates a community identity. Folding Windows facing the square on the west are also a way to "open up the interior space by allowing interaction between inside and outside." Allowing light to flow into the interior allows the space to flow and interact with the community. It’s hard not to catch the attention of passers-by on such a sweet corner.

体验佳：作为一家专注于吐司和果酱的概念店，最重要的还是出品品质与在店内的堂食体验，即专注于打造一个好看与好吃同时在线的空间。

As a shop that specialized in toast and jam, the most important thing is the quality of the product and the in-store eating experience, which is focused on creating a space that looks good and tastes good at the same time.

店中统一的设计语言帮助Pan&Jam突出了产品的专业与专一性：简约但不简单：在同一个色调下的不同材质中，阳光赋予了不同材质不同的肌理，次而产生了不同纹路与情绪，为空间增加了丰富的视觉层次。

The unified design language in the store helps Pan & Jam highlight the professionalism and specificity of the products: simple but not plain: different materials in the same hue are given different feelings by sunlight, resulting in different textures and emotions, adding rich visual layers to the space.

整齐，干净，通透的室内环境更有助于顾客去体验，选择，搭配不同的吐司与果酱。为体验感加分，增加生活的仪式感。午后片刻，点一杯饮品，配上刚出炉还热乎的吐司和新鲜的手工果酱，坐下来，感受光线的变化，和享受时间的流逝，这般体验会让时间被赋予甜蜜的记忆。

The neat, clean and transparent interior environment helps customers to experience, choose and match different kinds of toast and jam. Add extra points to the sense of experience and increase the sense of ritual in life. In the early afternoon, order a drink with hot toast and fresh handmade jam, and sit back and feel the change of light and savor the passage of time, an experience that makes people delighted.

治愈力和城市归属感：

行色匆匆的压力都市生活或许不会因为这一个温暖的“吐司角落”所缓和。但它能在路过的瞬间留下记忆，记起城市里有一个温暖的角落。好的体验可以治愈生活中的小小不快，增加幸福感。就让好吃的吐司和好看的吐司店让你和这个城市建立一个小小的链接，让它成为一个温暖的城市瞬间吧。

The stress of busy city life may not be alleviated by a bakery. But it can leave a memory as it passes by, remembering a warm corner of the city. Good experiences can cure life’s minor annoyances and increase happiness. Let the good toast and the nice toast shop make you a small connection to the city and make it a personal urban moment.