梦幻宝石·时尚之梦

2017/06/21 22:57:31

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将珠宝与时装放置在时代背景下，讲述两者之间与潮流变迁的关系，是《Vogue服饰与美容》与Bulgari合作的“宝石▪梦”（ GEM▪DREAM▪STYLE）展览的意图。这个由SODA设计的展览获得了2017意大利A’Design Award & Competition商业展示空间类别的Silver Award。

The purpose of the “GEM▪DREAM▪STYLE” exhibition is to put viewers into different spatial dimensions created by varying sizes of jewels gems, and different fashion currents as presented by Vogue, to get a real sense of Bulgari designs in their particular time and dimension. This exhibition designed by SODA architects received a Silver Award for Interior Space and Exhibition Design Category at the 2017 A’ Design Award & Competition in Italy.

▼绚丽的展览入口，florid entrance of the exhibition

闪耀着绚丽光泽的彩色宝石是Bulgari珠宝的代表，这是一种真实与幻像的交融。SODA通过对光学和错觉的研究，尝试打破真实与幻象的界限。让观众能在空间中融入这种虚实交融的体验，成为这个幻象场景的一部分。入口处的空间视觉装置，是由Vogue不同时代的时装图片构成8米高的图片墙与其对面的百叶镜面装置相应对，镜面贴合着展览所在地——北京798艺术园区特有的老厂房的设计，使其带有弧度地从地面延展至屋顶，为了让这些图片及其在镜面上的映射连续的包裹整个空间，每一片百叶镜面都通过计算而带有不同的角度。

Brilliant gems, colourful and glittering, stand for Bulgari, a combination of reality and illusion. Soda architects works on optics and illusion in an attempt to overcome the line between reality and mirage, putting viewers into this space of reality and illusion.

At the entrance, the installation of an eight-meter high picture wall featuring Vogue fashion through the ages, faces a shuttered mirror façade which reflects the exhibit venue, an old factory building in Beijing’s 798 Art District, with curves from floor to ceiling. To wrap up the whole space with reflections of these fashion images, each leaf of the mirrored shutters has a different mirroring angle of its own.

▼入口处的百叶镜面装置，the mirrored installation at the entrance

SODA自创的光线反射模拟程序，结合全程实时渲染辅助设计，从而准确模拟最终实体和幻像结合的视觉效果。由LED阵列组成Bulgari标志性的蛇形（Serpenti）动态影像，在地面不断流动的播放之下通过天花板和地面的多重反射，层叠着漂浮在空间中。这些元素，借助地面和顶面的镜面材质相互反射，为观众营造犹如在飘浮着宝石的无限延伸空间中参观的梦幻体验。

▼动态影像展示，the signature animation

Soda architects uses the self-created “light reflection simulation program” together with the supporting atmospheric designs throughout the process to produce a visual effect which traverses between the real and the imagined. The signature Bulgari Serpenti animation is formed with an array of LED lights, moving and flowing on the floor, reflected between the ceiling and the floor, flashing in mid-air. All the above elements are reflected in the mirrored surfaces on the ceiling and the floor, providing the viewer with a dreamlike experience of visiting an endless space with gems floating in the air.

在宝石造型的塑造上，SODA也借助计算机来模拟自然界宝石生成过程，捕捉最自然的宝石形态。贯穿整个展览空间中闪闪发亮、大小不一的宝石体，一部分是边缘发光的镜面实体，另一部分是用发光的框架构造出的宝石形状，并用炫彩薄膜包覆于个别侧面上，让观众在观展过程中从不同角度看到薄膜折射出的多种色彩，在不影响展品光照的前提下，在空间中渲染出犹如宝石随光线角度闪烁的多彩图景。

Computer simulation is adopted to study natural gem configurations to obtain the most realistic jewel shapes. Filling up the exhibit hall are sparkling gems of different sizes. Some are reflections with glittering edges, some are light emitting frames shaped like jewels, with coloured film on one side to reflect diverse colours depending on where the viewer stands. Without affecting the light on the exhibits, the upper space is lit up with the colours of a jewel under sunlight.

▼边缘发光的宝石体分布于展览空间之中，sparkling gems with glittering edges spread in the exhibition space

SODA希望借助先进的设计理念和技术，通过多元媒介环境的营造，来传达如感情、情绪、性格或是历史、文化等精神层面上的感受。

Through the use of avant-garde design concepts and technology, Soda architects hopes to create multi-sensory environments to communicate feelings on a spiritual level regarding emotions, personality, history and culture.

▼平面图，plan