Qimoo童装连锁店概念设计

Crossboundaries为Qimoo 童装品牌店铺的设计，颠覆以往传统服装店铺分散布置的格局，通过集各种功能为一体、又具有高度统一性和整合性的“种子”概念，开创了儿童服装店铺的全新体验。引人注目的外形和独特概念让所有到访者眼前一亮。与此同时，专门为孩子们设计的玩耍空间，让孩子们在购物的同时获得乐趣。整个空间以“种子”为中心，所有元素都从其中自然生长而出。

Children’s apparel brand Qimoos’ flagship store is not your conventional shop. Crossboundaries’ approach was to provide a child friendly shopping experience, integrated into one single element. Expressed as a ‘seed’ which grows into the retail space, it showcases the Qimoo brand and contains all the functional elements required. Contradicting the norms of a conventional clothes shop, the giant seed creates a curiosity against its neighboring competitors. Popping up in a shopping mall it attracts all passersby, adults and children alike, to explore its contents.

▼集各种功能为一体、又具有高度统一性和整合性的“种子”概念，开创了儿童服装店铺的全新体验， Expressed as a ‘seed’ which grows into the retail space, it showcases the Qimoo brand and contains all the functional elements required.

Qimoo在视觉上具有极强冲击力——通过运用一个欲破土而出的巨型“种子”，圆形设计憨态可掬，给人留下深刻的品牌形象，吸引成人与儿童一同走进店内探索其奥妙。相较于现在千篇一律的传统货架式的设计，或借助卡通公仔营销的童装店铺，Qimoo运用“种子”这个抽象形态，在众多店铺中脱颖而出。形象鲜明的“种子”不仅在视觉上引人注目，功能上还融合了展示、销售、储藏等。不同人群的不同活动模式，如挑选、试衣或者收银等，被种子元素联系起来。身处其中，人们将获得有别于其他店铺的空间体验，充分感受Qimoo的独到之处。

▼具有极强冲击力巨型“种子”，圆形设计憨态可掬，The vivid seed as an attraction, Circular design is

charmingly naive

Crossboundaries设计的这个巨大的椭圆球体，空间上不仅具备传统功能，提供有趣而高效的购物体验，更别出心裁地引入了可供儿童玩耍、休息的通道空间，还有可以搬动、休坐的软凳——把儿童的天性充分地考虑到了设计之中。通道从各个角度融入到种子的内部空间。展示柜与软凳又从种子的形状中提炼出来，散布在店面里。父母在帮孩子挑选衣服的同时，孩子也能在店铺里找到自己的乐趣。

▼集展示，试衣，储藏功能为一体，it unifies the functions of display, fitting and storage

“种子”自身已具备丰富的功能，但在整个店铺的语境下，种子并非一个独立的个体。种子与店铺空间存在密不可分的逻辑联系。借助种子的椭圆外形，以特定的规则和参数衍生出一圈圈圆环，从种子的根基出发，延展至地面及墙体——墙面上的圆环的演变成不同的功能，如镜子、logo墙、品牌VI形象等。因而，整个店面，看似由单一的巨型圆形体块主宰，而实际上却隐含严谨的逻辑结构。种子并非独立于店铺存在，而是相辅相成。

▼从种子的根基出发，延展至地面及墙体——墙面上的圆环的演变成不同的功能，如镜子、logo墙、品牌VI形象等，The seed’s form determines the patterns that spiral out onto the floor and up on the walls, designating the locations of further functions: mirrors, logo, the brand VI, etc.

Qimoo设计逻辑的严谨并不仅仅局限于单个店铺，同时还具有灵活的可复制性——“种子”可以通过模数调整其长宽尺度以适应不同的店面；组成种子的货架也可根据不同需求自由替换。由种子衍生出的圆形图案也可遵循规则调整自身的角度、尺寸，组合叠加，完成“种子”和不同店面的融合。Crossboundaries的设计，为Qimoo品牌带来全新的设计理念，通过“一”和“整”之间的表现，从空间上注入全新视觉体验，同时概念逻辑缜密。在设计中，除了关注基本功能之外，更全方位地考虑到了使用者，特别是“儿童”这一重要角色的特质，将玩乐的天性融合其中，打破既有的传统购物体验。

▼别出心裁地引入了可供儿童玩耍、休息的通道空间，Integrated into the body of the seed is a series of play spaces: cave-like spaces for children to explore in multiple directions.

The vivid seed is not just an attraction; it unifies the functions of display, fitting and storage. Resulting in a single element which customers can move around and through, a spatial experience that differs from other stores – like the uniqueness of the Qimoo brand.

In addition to the necessary functions and desires of aretail experience is the inclusion of Qimoo’s vision to lead kids in adventures of the imagination. Integrated into the body of the seed is a series of play spaces: cave-like spaces for children to explore in multiple directions. Soft chairs spill out on the edges, providing a landscape for children to entertain themselves while their guardians shop for their clothes.

What first appears to be a simple volume within a space is in fact a strategic relationship of two parts, the seed and the space it sits in. The seed’s form determines the patterns that spiral out onto the floor and up on the walls, designating the locations of further functions: mirrors, logo, the brand VI, etc.

Flexible with an overall logic, the design has the ability to be modified and applied in multiple locations, offering systematic yet customized modules, patterns, sizes and positions.

Crossboundaries’ design presents a new concept to Qimoo, through a single and whole expression that injects a new retail vision, holding a strong conceptual thinking and logic. Besides function and concept it responds to its users’ needs, especially children, by integrating playful elements, breaking the norms of the conventional shopping experience.

▼分析图，Diagram

▼立面图，Elevation

项目名称：Qimoo童装连锁店概念设计

客户：Rosemoo服饰有限公司

委任时间：2016年4月

第一家店建成：2016年10月

首店建筑面积：96 平方米

其他：两店（西安）已经建成，第三家店（北京）在建

负责合伙人：蓝冰可(Binke Lenhardt), 董灏

团队：崔雨柔, 汤佳音, Libny Pacheco, Andra Ciocoiu, 谈可斌

渲染及动画：王旭东

摄影：杨超英

Project: Qimoo Children’s Apparel, Chain Store Concept

Client: Rosemoo Clothing Co.

Commission Time: 2016.04

First Store Realized: 2016.10

Stores: Xian (two realized), Beijing (one under construction)

Partners in Charge: Binke Lenhardt, DONG Hao

Design Team: Cynthia Cui, TANG Dian, Libny Pacheco, Andra Ciocoiu, TAN Kebin

Animation and Rendering: WANG Xudong

Photography: Yang Chaoying

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