Ongoing innovation is synonymous to the Comme des Garçons brand just as ongoing renewal is to its flagship stores. The latest of its Dover Street Market stores, dubbed Dover Street Little Market, opened little over a year ago in Paris, and already it has shifted gear, relocating from a modestly-sized retail space on rue du faubourg St.-Honoré to bigger premises inside 3537, Comme des Garçons‘ palatial new hub in the Marais district where retail fuses with culture, design and lifestyle. The listed landmark building, historically known as Hôtel de Coulanges, has already had its fair share of transformations this past year, and the arrival of Dover Street Little Market adds further to the brand’s renowned zest for innovation and renewal in both fashion and retail. Occupying two floors in the building’s East Wing, the store features a series of different settings created by Djeason Valerio and Louis Kotchine, both set designers at 3537. A backdrop of bare walls, showing stains, discolorations, wires and utility pipes, a myriad of seemingly makeshift settings and paired with artistic decorations, have been created for Dover Street Little Market‘s tightly curated range of collections. Dover Street Little Market continues to stocks young and forward brands and the brand list currently includes Рассвет, Liberal Youth Ministry, Nemeth, Honey Fucking Dijon, ERL, Weinsanto and Vaquera. Also to be found here is 1909, a quirky bookstore brimming with rare finds and cryptic books on art, politics, fashion, activism and what not.

Images © Dover Street Market

Photography: Lucien Heritier