首只企鹅 | 韩国 T-FP 事务所的创新商业设计之道

The First Penguin是一家非常低调的创意型设计事务所，由Jaeyoung Choi创立。与一般的工作方法不同，他们擅长从品牌的角度给出建筑与设计的方案建议，这种做法突破了项目的主体领域和风格流派的局限性。

T-FP, a modest studio with scintillating talent, is found by Jaeyoung Choi. They are expert in presenting architecture and design plan angled towards the brand, transcending the limitation of the domains and genres.

将使用者对于空间的体验转化到具体的设计之中，是T-FP的独特语言和设计符号，在他们看来，设计的体现应该是和谐的，在此基础上需要进行空间与品牌之间的处理、协调、内化，而这种结合又是即时发生的，也是物理空间与非实体品牌之间所完成的化学反应。

Integrating the space experience of the occupants into design, T-FP believes that design should be in a harmonious relationship. With simultaneous combinations, the chemical interaction between physical space and the non-physical brands is accomplished.

基于韩国发达的经济和高消费市场，事务所在商业设计领域中日渐崭露头角。他们不仅擅长空间设计，而且对于品牌策略和运营也有独到的洞悉与见解，为许多的本土品牌和旗舰店打造了属于它们的独一无二的风格和个性标识。

Based on the developed economy and high consumption market of South Korea, the firm is increasingly prominent in the field of commercial design. They are not only good at space design, but also have unique insights into brand strategy and operation, creating their own unique style and personality for many local brands and flagship stores.

与此同时，场地的周边环境也是T-FP考虑的关键因素，为身处其中的行为人提供一个值得停留及情感寄托的场所。

At the same time, the surrounding environment of the site is also a key consideration for T-FP, providing a place worthy of staying and emotional sustenance for the actors in it.

对于建筑内部的饰面设计，他们常常借鉴于当地的某些特定元素、色调等，并以类似的质感、肌理与其相呼应，使构造与可视的“景观”生发微妙的联系，吸引人们走进广义的自然之中，并与之产生积极的互动。

For the interior design of the building, they often refer to some specific local elements, colors, etc., and echo them with similar texture and texture, so that the structure is subtly connected with the visible "landscape", attracting people into the broad sense of nature and producing positive interaction with it.