Mingsi,不见之城丨中国上海丨TOPOS DESIGN

“醒来后，所有人都去寻找那座城市。没有找到城市，那些人却会聚到了一起，于是，大家决定建造一所梦境中的城市。” ––卡尔维诺《看不见的城市》

After the dream they set out in search of that city; they never found it, but they found one another; they decided to build a city like the one in the dream. ––Italo Calvino, Invisible Cities

The Mingsi House x Invisible Cities

The Mingsi House 是一家根植于上海，传递舒适生活方式的时尚品牌，品牌主理人 Lee 具有卓越的想象力和坚韧的执行力。

在其 2021 年度疯狂的拓店计划中，TOPOS 携手 MEEM，为 Mingsi House 注入全新的视觉与空间基因，建造了一座又一座“不见之城”。

The Mingsi House is a fashion brand rooted in Shanghai, delivering a comfortable lifestyle.

Lee, the brand owner, has excellent imagination and tenacious execution.

In his crazy store expansion plan for 2021, TOPOS and MEEM have injected a fresh visual and spatial gene into Mingsi House, building one “Invisible City” after another.

▲MINGSI 城市乌托邦 Utopia City of Mingsi ©TOPOS DESIGN

走进了那座城，它蜿蜒曲折，舒展身姿，穿过迷雾，又见廊拱庭院，漫步在沙滩上，浪花在我脚下。遇见了许多城市，明明灭灭间，见得天光。恍然回忆起那个梦，呼吸间，鸟鸣打破了凌晨的静默。

“我想建造那座城市。”

▲MINGSI 城市地图 Site Plan of Mingsi © TOPOS DESIGN

迷宫之城，City of Maze

▲北外滩店轴测空间 Isometric Drawing of the North Bund store © TOPOS DESIGN

一座迷宫的城市，你眺望过去的时候全是一样的入口，林立着乱了人的眼，走近时才发现原来这里的居民为了不在城里迷路，把所有路都修到一个方向。只要沿着一条路走，总会遇见歇息的地方。

▲北外滩店平面 Plan of the North Bund store © TOPOS DESIGN

北外滩由排列整齐的拱门构成，店中心为圆环休息区，廊道和拱门限制了一定的空间流线，拱门作为挂衣区可自由调整伸缩挂杆的数量，使空间更加灵活可变。街道，广场，重叠的廊拱构成了视觉上的迷宫体验。

The North Bund store consists of neatly arranged arches. The center of the store is a circular lounge area, with corridors and arches limiting the specific routes of the space. The archway as a hanging area allows the number of telescopic hanging rods to be freely adjusted, making the space more flexible and changeable. Streets, squares, and overlapping arches form a visual maze experience.

▲北外滩店门头正立面 Elevation of the North Bund store©郭靖

▲北外滩店门头侧立面 Appearance of the North Bund store ©郭靖

▲北外滩店休闲花园 Pocket Garden of the North Bund store©郭靖

▲北外滩店前台 Reception of the North Bund store©郭靖

▲北外滩店前台 Reception of the North Bund store©郭靖

▲北外滩店过道 Aisle of the North Bund store ©郭靖

花园之城，City of Garden

▲伟德路店轴测空间 Isometric Drawing of the Weide Road store © TOPOS DESIGN

一座花园的城市，它生机勃勃，透过零碎的窗景吸引着路过的旅人，在城中屋间的廊道走过，阳光透过屋檐洒下，坐在庭院里，踩在暖色的石砖上，葱茏中，花园就包围了我。

▲伟德路店平面 Plan of the Weide Road store © TOPOS DESIGN

伟德路街边店作为一个可穿梭的花园，前场更多的退让给消费者作为休息区使用，我们尝试将房屋与庭院的关系在室内空间中体现，拱形的廊道屋檐，开放的花园，强调了空间清新简洁的气质。

The Weide Road Street store serves as a shuttle-able garden, and the front yard is intended to be used more as a rest area for consumers. We tried to reflect the relationship between the house and the courtyard in the interior space. The arched porch roof and open garden emphasize the fresh and concise temperament of the space.

▲伟德路店外立面 Elevation of the Weide Road store©Voyager 21

▲伟德路店过道 Aisle of the Weide Road store©Voyager 21

▲伟德路店过道 Aisle of the Weide Road store©Voyager 21

▲伟德路店过道 Aisle of the Weide Road store

©Voyager 21

▲伟德路店休闲花园

Pocket Garden of the Weide Road store

©Voyager 21

▲伟德路店休闲花园 Pocket Garden of the Weide Road store©Voyager 21

仙境之城，City of Wonderland

▲长风大悦城店轴测空间 Isometric Drawing of the Changfeng Dayue store© TOPOS DESIGN

一座仙境的城市，你会在一片朦胧的黑暗中，望见远处白色。走近看，阵列的拱门和环形倾泻的光，路上有轻挑出来的树枝，绕着绕着，时间好像也在那儿失了神。

▲长风大悦城店平面图 Plan of the Changfeng Dayue store©TOPOS DESIGN

长风大悦城店位于商场 2 层的儿童广场旁，门头两端分别面对广场和室外中庭，向内的门头开放，向外的门头由胶囊造型自然形成了可落座的休闲区。

Mingsi House 的亲子活动区，以胶囊花园为空间核心，为儿童打造了一个可自由穿梭的游乐休息区。

Mingsi House in Changfeng Dayue Mall is located on the 2nd floor of the mall next to the children’s plaza, with the two ends of the door facing the plaza and the outdoor atrium respectively. The inward-facing doorway is open, and the outward-facing doorway is shaped by a capsule, enclosing a lounge area for consumers. Mingsi House’s parent-child activity area uses a capsule garden as the core of the space, creating a free flowing playful leisure area for children.

▲长风大悦城店门头 Elevation of the Changfeng Dayue store©Voyager 21

▲长风大悦城店门头 Elevation of the Changfeng Dayue store©Voyager 21

▲长风大悦城店门头 Appearance of the Changfeng Dayue store©Voyager 21

▲长风大悦城店休闲花园 Pocket Garden of the Changfeng Dayue store©Voyager 21

▲长风大悦城店过道 Aisle of the Changfeng Dayue store©Voyager 21

▲长风大悦城店休闲花园 Pocket Garden of the Changfeng Dayue store © Voyager 21

信仰之城，City of Faith

▲天安.千树店轴测空间 Isometric Drawing of the “1000 trees” store © TOPOS DESIGN

一座信仰的城市，我看见自己，走向自己，这座城市有一条无尽的路，一座无尽的廊道。廊道上有许多门，指着不同的方向，我试着穿过那些门，最后又回到那条没有尽头的路上，我会遇见我。

▲天安.千树店平面 Plan of the “1000 trees” store©TOPOS DESIGN

我们希望在天安千树这个造型特殊的新地标留下一个简洁有力的空间体验，一座宽阔高大的拱形廊道作为空间主体，使 mingsi 千树店具有古典精神的空间记忆。

We wanted to leave a simple but powerful spatial experience in “1000 trees”of Tianan, a new landmark in Shanghai. A wide and tall arched corridor serves as the main body of the space, giving Mingsi a spatial memory of classical spirit.

▲天安.千树店门头 Elevation of the “1000 trees” store ©Voyager 21

▲天安.千树店内部空间 Overview of the “1000 trees” store ©Voyager 21

▲天安.千树店内部空间 Interior of the “1000 trees” store©Voyager 21

▲天安.千树店内部空间 Interior of the “1000 trees” store©Voyager 21

▲天安.千树店过道 Aisle of the “1000 trees” store©Voyager 21

▲天安.千树店内部空间 Interior of the “1000 trees” store©Voyager 21

洞穴之城，City of Cave

▲凤巢 AI 店轴测空间 Isometric Drawing of the Fengchao AI store ©TOPOS DESIGN

一座洞穴的城市，走过那段弯曲的小径，能看到一片由洞穴组成的城市，那里甚至有曲折各异的山洞围成的广场，空中一轮圆环照亮了这里，如果节日的话，还能看到市民们在那里欢聚庆祝。

▲凤巢 AI 店平面 Plan of the Fengchao AI store©TOPOS DESIGN

西岸凤巢 AI 店延续了之前系列柔软线条的设计语言，门洞造型更加自由不规则，保留了开阔的广场空间，透过洞穴呈现的各个空间更具温柔意境。

The West Coast Fengchao AI store continues the design language of the soft lines of the previous series. The doorway shape is more free and irregular, preserving the open square space. The various spaces presented through the caves are more gentle in mood.

▲凤巢 AI 店门头

Elevation of the Fengchao AI store ©Voyager 21

▲凤巢 AI 店门头 Appearance of the Fengchao AI store©Voyager 21

▲凤巢 AI 店过道 Aisle of the Fengchao AI store ©Voyager 21

▲凤巢 AI 店中岛 Island of the Fengchao AI store © Voyager 21

▲凤巢 AI 店过道 Aisle of the Fengchao AI store © Voyager 21

▲凤巢 AI 店中岛 Island of the Fengchao AI store ©Voyager 21

海浪之城，City of Wave

▲虹桥天地店轴测空间 Isometric Drawing of the Hongqiao Tiandi store ©TOPOS DESIGN

一座海浪的城市，你可能不敢相信会有一座在海浪中存在的城市。它柔软的漂浮在浪花中，随着潮起潮落呼吸着。随着海水游入这座城里，你能看到洁白的沙滩上零落着造型各异的礁石。

▲虹桥天地店平面图 Plan of the Hongqiao Tiandi store ©TOPOS DESIGN

虹桥天地店由波浪的曲线模糊了商场和店铺的界限，不在门头处引导消费者，而是最大限度的退让中庭，一眼望去是弧形的背景下开阔的前场空间，给人自由漫步的空间体验。

Hongqiao Tiandi store is blurred by the curves of the wave between the mall and the store. Instead of guiding consumers at the entrance, the atrium is set back to the maximum. A glance at the curved backdrop is an open forecourt space, giving customers a free strolling space experience.

▲虹桥天地店门头 Appearance of the Hongqiao TiandiI store ©Voyager 21

▲虹桥天地店门头 Appearance of the Hongqiao TiandiI store ©Voyager 21

▲虹桥天地店门头 Appearance of the Hongqiao TiandiI store ©Voyager 21

▲虹桥天地店室内空间 Interior of the Hongqiao Tiandi store © Voyager 21

▲虹桥天地店室内空间 Interior of the Hongqiao Tiandi store © Voyager 21

▲虹桥天地店室内空间 Interior of the Hongqiao Tiandi store ©Voyager 21

不见或可见，Invisible or Visible

不见之城是 Mingsi House 品牌升级中自我更新与突破，不仅是一系列视觉与空间的实验，也是对未来消费文化的大胆预见。

可见的是拥有不同隐喻的微缩城市，温暖流动的曲线在不同的城市之间变幻，不可见的是似曾相识的空间记忆，如同“温暖，不止于家”的品牌内核。由衷的感谢 Lee 拒绝了传统而机械的标准店复制，而是选择在上海的不同角落去建造一座又一座包容美好的梦境之城。

Invisible City is a self-renewal and breakthrough in the brand upgrade of Mingsi House, which is not only a series of visual and spatial experiments, but also a bold foresight of future consumer culture. The Visible is miniature cities with different metaphors, and the warm flowing curves change between different cities. The Invisible is the spatial memory of déjà vu, just like the brand core of “warmth, not off from home”. We are grateful to Lee for refusing the traditional and mechanical replication of standard stores and choosing to build one dream city after another in different corners of Shanghai to embrace the beauty.

Project Information——

Project name：The Mingsi House x Invisible Cities

Project location：Shanghai, China

Clients：Mingsi

Space Design Firm：TOPOS DESIGN

Visual Design Firm：MEEM DESIGN

Principle Architect：LIN Chen

Project Architect：ZHANG Danman, HUI Zhongqi

Design Team：YI Cheng, FENG Yanyan, JIANG Yelei, XU Zijie, GUO Zixuan(intern), WEI Jingran (intern), JI Haotian (intern)

Graphic Designer：Xiuzi, CHEN Siyu

M&E consultant：WANG Bihu

Construction side：Shanghai Quanliang Decoration Design Engineering Co., LTD

Lighting consultant：Shanghai Jiju Lighting Technology Co., LTD

Photo credits：Voyager 21，GUO Jing

Design year & Completion Year：2021.05 to 2021.12

Construction year & Completion Year：2021.06 to 2022.01

Materials：Terrazzo-like tiles, Terracotta tiles, Nano Coatings, Stainless steel