EUS 服装展厅丨中国汕头丨正之佳期建筑设计

2022/08/08 21:33:33

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服装实验室 - EUS 展厅

Clothing Laboratory

Europe station Exhibition hall

“世界有 360 度，为什么只考虑直线？”——扎哈哈迪德

“There are 360 degrees, so why stick to one？”——Zaha Hadid

01形式- “物”

Form-“object”

概念意向图-来源于网络

外观形体设计上采用了服装的褶皱线条纹理，形态能给硬朗线条的空间带来一丝柔软，同时在灯光视觉上让结构附有动感，模糊边界，有意的引导人们进入到营造的场景中。

The appearance and shape design adopts the wrinkled line texture of the clothing, which can bring a little softness to the hard line space. At the same time, the structure has a dynamic and fuzzy boundary in the light vision, which intentionally guides people into the created scene.

02 仪式- “秀”Ceremony-“Show”

室内原始空间如同一个密封的盒子，于是我们采用 T 台形式感的切割，同时释放最大化的展示界面，有效回应，让进来选购的客人无形之中有种仪式感，这对商品也带来一定的价值提升。

The original indoor space is like a sealed box, so we use the T-shaped cutting, and at the same time release the maximum display interface to effectively respond, so that the guests who come in to buy have a sense of ceremony, which also brings a certain value improvement to the goods.

03设计思考

Design thinking

EUS 是一家服装品牌展示厅，服装城中其他店铺的设计受当下流行趋势的影响，室内设计风格趋于统一，识别度较低。

EUS is a brand of clothing exhibition hall. The design of other stores in the clothing city is affected by the current fashion trend. The interior design style tends to be unified and the recognition is low.

业主的设计诉求便是想要 EUS 从众多同类化的店铺中跳脱出来，呈现出一种反传统化的展厅店面、不盲目追求当下流行趋势的、又有点神秘且有趣的服装展示与售卖空间。

The design appeal of the owner is to let EUS break away from many similar stores and present an anti traditional exhibition hall store, a somewhat mysterious and interesting clothing display and sales space that does not blindly pursue the current fashion trend.

04我们的思考-为产品赋值

Our thinking - assign value to products

我们希望设计去打破服装店面一直以来被大众固化的形象，将传统而深沉的形象转换成更加活力且低奢的格调，大胆的运用褶皱曲线以新的形态冲击视觉认知，为空间增添独有的戏剧性。

We hope that the design will break the image of the clothing store that has been solidified by the public, transform the traditional and deep image into a more dynamic and low luxury style, boldly use the fold curve to impact the visual cognition in a new form, and add unique drama to the space.