保定法鵜益生菌店，对比色设计吸引眼球

2020/03/25 13:58:23

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「無聲的推銷

」

「

Silent selling

」

項目名稱 / 法鵜.益生菌

Project Name /

Vita de fatt'e

項目區位 / 中國·保定

Project location / Baoding, China

品牌設計 / 大腦殼設計事務所

Interior designer

/ B.S.D.o

主創設計師 /

李克圓

Chief Designer /

Eleven

- 吸睛主義-

-Aspiration therapy-

包裝設計是將美術與自然科學相結合.

Packaging design is the combination of art and natural science.

無論什麽產品都要做好品牌定位

，

品牌傳遞的價值主張以及調性問題。要思考好做什麽檔次的？什麽形態性質的包裝？做產品升級、產品補充還是產品創新？

No matter what kind of products, we should do a good job in brand positioning, brand value proposition and tonality. What level should we think about? What form and nature of packaging? Product upgrading, product supplement or product innovation?

而所謂的“有效”，就是指：

容易認得出，容易記得住

。

By effective, I mean easy to recognize and remember.

方案展示

Programme demonstration

设计说明：本次方案采用了大胆的对比色用色。反差色对比使得包装更加吸引眼球，更加时尚大气，同时在包装设计上增加了一些趣味性。使得包装看上去更加整体，对比的颜色让画面更加醒目。更符合当下年轻人的审美，加以特殊工艺去表现，勾勒出充满，独特，大气，醒目，高端，而又不失活力的品牌态度。

Design Description: this scheme adopts BOLD contrast color. Contrast color contrast makes the packaging more attractive, more fashionable, and more interesting in packaging design. Make the package look more overall, the contrast color makes the picture more eye-catching. More in line with the current aesthetic of young people, with special technology to show, outline a full, unique, atmospheric, eye-catching, high-end, but not lose the vitality of the brand attitude.

找好目標消費群。進行市場調研，找到目標對象和核心消費群，以及核心消費群的價值觀和審美情趣。按照目標消費群的性格喜悅、審美情趣以及購買習慣等為基礎來進行包裝設計。研究同類產品，尋找突破。參考同檔次、同品種或者相同價值定位的其他包裝。研究完其他產品的包裝設計後，要在包裝上建立區隔點和尋找突破點與強化點！包裝形態，色系、人物、字體等等地方都可以尋找突破和區隔。尋找包裝風格和調性，並加以設計。賦予包裝獨特的價值主張與靈魂。強化包裝的結構，形態，色系、人物、字體等等。突出和強調包裝特性。誇大和強化包裝與包裝產品的特性，充分發揮出產品本身的優勢為起點，著重特性的設計。

Find the target consumers. Carry out market research, find the target and core consumer groups, as well as the values and aesthetic taste of the core consumer groups. According to the target consumer group's character joy, aesthetic taste and purchase habits, the packaging design is carried out. Research similar products and seek breakthrough. Refer to other packages of the same grade, variety or value orientation. After studying the packaging design of other products, it is necessary to establish a separation point on the packaging and find a breakthrough point and strengthening point! Packaging form, color system, characters, fonts and other places can be found to break through and distinguish. Look for packaging style and tonality, and design. Give packaging unique value proposition and soul. Strengthen the structure, shape, color system, characters, fonts and so on of packaging. Highlight and emphasize packaging characteristics. Exaggerate and strengthen the characteristics of packaging and packaging products, give full play to the advantages of the product itself as the starting point, focusing on the design of characteristics.