维也纳Öfferl 面包旗舰店——传统工艺与现代设计的完美融合

以蒸汽炉来烘烤面包的Öfferl面包店是一个家族企业，一直以来都致力于以最好的、天然纯净的原材料，通过精良的准备过程和传统的制作工艺来烘焙100%有机的高品质面包。事实证明Öfferl的选择是正确的，因为即使是在最为出名的餐厅里，厨师们也是使用这些原料和这种方法来烘制这种面包的。

Georg Öfferl and Lukas Uhl bake in a truly traditional way, with passion and character. The steam-oven bakery Öfferl is a family company focusing on old-school craftsmanship as well as the best, natural, and pure raw materials, sophisticated preparation, and 100% organic quality. Old production methods and ancient varieties of grain are the basis for the kind of bread that has already proven itself in even the most distinguished restaurants.

▼面包店室内一览，interior overview © Studio Riebenbauer

这座位于维也纳Wollzeile区黄金地段的面包店是Öfferl的第一家旗舰店，由建筑事务所Studio Riebenbauer负责设计。在本项目中，Studio Riebenbauer重新界定了面包店的概念，通过一种极为特别的整体设计，打造出一个令人耳目一新的空间。材料使整个空间呈现出一种前所未有的质朴感，而空间布局也将面包的制作过程完全暴露在人们的视野中，创造出一种别样的视觉体验。面包作为一种传统而精致的主食，仍是整个空间的重中之重。因此建筑师将拉丝铝材和石材作为家具的基本材料，不仅与面包形成了鲜明的对比，更打造出一系列完美的产品展台。

混凝土墙和砂浆铺就而成的地板保持着相同的色调，以确保人们能够将注意力完全放在Öfferl的核心产品——面包上。迈进面包店后，顾客们会立即感慨于空间的整体性。这种整体性不仅将面包的制作过程变成了一种生动的视觉体验，更将面包这个核心的产品放在了视觉中心的位置上。

▼室内展台，由拉丝铝材和石材打造而成，the interior stage for the bread, made of brushed aluminum and stone © Studio Riebenbauer

The concrete walls as well as the screed floor have the same tonal color to make sure that nothing distracts from the bakery’s core product ¬– the bread. An integrated bakery, which is the first thing one immediately notices upon entering the store, makes the bread’s manufacturing process a visible and lively experience, deliberately anchoring the bread itself at the visual center.

For the first of Öfferl’s flagship stores, at a prime location in Vienna’s Wollzeile, Studio Riebenbauer reinvents the concept of a bakery and creates a very special, holistic concept. Very few, earthy materials are used purposefully to turn the manufacturing process of bread and the reduction to essentials into a visual experience. The concept focuses on brushed aluminum and stone as the furnishing’s basic materials, which are a stark contrast to the bread and create the perfect stage for this product. The bread, a traditional and finely crafted staple, remains at the very core of the concept.

▼室内用餐空间局部，室内使用Studio Riebenbauer特制的日光灯管，营造出一种简单但完美的光环境，partial interior view of the dining area, Studio Riebenbauer’s typical fluorescent tubes create the perfect lighting situation due to their simplicity © Studio Riebenbauer

建筑师将砂浆地板局部开洞，并在洞内填入从Öfferl 的故乡——Weinviertel挖来的泥土，创造出一个个小型的“泥土喷泉”。 室内使用Studio Riebenbauer特制的日光灯管，营造出一种简单但完美的光环境。最为特别的是在下层空间中，面包就像是圣餐桌上的古老标志，静静地陈列在展台上。庭院延续了Studio Riebenbauer的设计概念，在城市环境中打造出了一个自然纯净的空间。庭院的栅栏由一面由拉丝铝材制成的墙体构成，这个墙体能够反射光线，不仅让人们将焦点放在面包展台上，更营造出一种和谐的整体环境氛围。

▼面包店室内，砂浆地板局部开洞并在其中填入泥土，创造出一个个小型的“泥土喷泉”，partial interior view, a fountain with a crack in the screed floor exposes real earth © Studio Riebenbauer

A fountain with a crack in the screed floor exposes real earth from Weinviertel, the home of Öfferl. Studio Riebenbauer’s typical fluorescent tubes create the perfect lighting situation due to their simplicity. On the lower story, bread is also reflected as an archaic sign on a bread altar, where all different kinds are on display like jewels on a fittingly accentuated stage. Studio Riebenbauer’s concept continues in the bakery’s courtyard, where it turns the longing for designed natural purity in urban environments into a satisfying experience. Its fence is a wall made of brushed aluminum, which reflects the light back into the bakery and onto the bread altar for an all-round harmonious setting.

▼面包就像是圣餐桌上的古老标志，静静地陈列在展台上，bread is reflected as an archaic sign on a bread altar, where all different kinds are on display like jewels on a fittingly accentuated stage © Studio Riebenbauer

▼“泥土喷泉”细节，details of the fountain with real earth © Studio Riebenbauer

在本项目中，Studio Riebenbauer将设计的重点放在了面包的制作过程和面包身上，为Dampfbäckerei Öfferl的面包提供了一个完美的展示舞台。它不仅仅是一个新的旗舰店，更是对整个品牌形象的塑造和提升。这家位于Wollzeile 的Öfferl面包旗舰店已于2019年9月16日正式开业。

By clearly focusing on the manufacturing process and the bread itself, Studio Riebenbauer provides the kind of stage for Dampfbäckerei Öfferl’s bread it truly deserves. In addition to the new flagship store, the bakery’s entire branding was revised as well. Öfferl’s new flagship store on Wollzeile opens its doors on September 16, 2019.

▼面包店外观细节，facade details of the store