Filson 纽约旗舰店丨美国曼哈顿丨Heliotrope Architects

Filson纽约旗舰店位于曼哈顿市中心，坐落在联合广场附近百老汇大街的一栋19世纪褐砂石建筑中，占据了4000平方英尺（约372平方米）的旧床垫商店。Filson纽约旗舰店以沉浸式体验展示商品，将品牌带入城市中心。该公司成立于1897年，旨在满足勘探者穿越西雅图前往克朗代克淘金热途中的需求，至今有120年历史，与太平洋西北部历史有关。Filson设计、制造并销售男女户外服装、配饰和行李箱，因创造经久耐用、美国制造、终身保修的产品而得名。设计团队受到品牌精神的启发，与Filson以及由施工方、工匠和制造商组成的精英团队合作，使他们专注于建造与Filson产品具有同等品质的零售空间。

Filson’s New York flagship store in mid-town Manhattan occupies a 4,000-square-foot former mattress store in an 1800s brownstone located on Broadway, near Union Square. The store showcases the product line in an immersive experience that brings the brand to life in the heart of the city. Founded in 1897 to meet the needs of prospectors traveling through Seattle on their way to the Klondike Gold Rush, this 120-year-old company is intrinsically tied to the history of the Pacific Northwest. Filson designs, manufactures, and sells men’s and women’s outdoor clothing, accessories, and luggage, and has earned a worldwide reputation for creating products that are built to last, made in America, and guaranteed for life. Inspired by that ethos, the Heliotrope design team, in collaboration with Filson, and an elite team of builders, craftspeople and fabricators, made it their focus to create a retail space that shared the same level of quality and integrity as the product Filson sells.

▼商店外观，external view © Kevin Scott

设计团队先是在网上购买了俄勒冈州的废弃谷仓，将其拆除并把粗糙的木墙板和梁柱运至加拿大不列颠哥伦比亚省（British Columbia）的纳尔逊（Nelson），那里是专业制造商以及设计团队的合作伙伴之一Spearhead的所在地。设计团队与Spearhead合作，使用废弃材料在18英尺（约5.5米）的通高空间内打造布满梁柱的“谷仓内部”，使顾客从街道进入店铺就被该空间所吸引。

We started by buying a barn. Literally, an abandoned barn in Oregon that we found for sale on-line.  We dismantled it and shipped the rough-hewn wood siding, posts and beams to Nelson, British Columbia, home of Spearhead, a specialty fabricator and one of our partners. In collaboration with Spearhead, using this salvaged material, we conceived of a post-and-beam “barn interior” that we constructed inside the store’s 18-feet-tall, double-height space, that the customer inhabits immediately upon entering from the street.

▼室内概览，overall view © Kevin Scott

▼“谷仓内部”，the “barn interior” © Kevin Scott

▼收银区域，cashier area © Kevin Scott

设计团队在谷仓内建造了定制的实杉木和漆木展示柜，用来展示男士产品，上方废弃梁柱结构上固定了工艺品、狩猎诱饵、独木舟壳、伐木设备、复古照片和地图，使人联想起达柳思·金赛（Darius Kinsey）拍摄的照片。

Inside this “barn” we built custom, solid fir and painted wood display cabinets to showcase the men’s product lines, and mounted to the post-and-beam salvaged wood structure above, a gallery of artifacts, hunting decoys, canoe shells, logging equipment, vintage images and maps, that evoke the qualities of a Darius Kinsey photograph.

▼漆木展示柜，the painted wood display cabinets © Kevin Scott

▼实杉木展示柜，the solid fir display cabinets © Kevin Scott

女士产品位于可以俯瞰“谷仓”的夹层上，这里被设计成老房子的起居室。半圆形的嵌入式沙发、堆满书籍的圆形木茶几提供了购物休息场所。夹层天花覆盖漆木和烟熏玻璃，地板材质来自宾夕法尼亚州约克的废弃松木。

The women’s product line is located on the mezzanine overlooking the “barn,” and is conceived of as the sitting room of an old house. A half-round, built-in, sofa and big round chunky wood coffee table piled with books provides a moment of shopping respite. The mezzanine ceilings are coffered in painted wood and smoked mirror glass. The floors are salvaged pine from York, Pennsylvania.

▼装饰楼梯，decorative staircase © Kevin Scott

▼俯瞰“谷仓”，overlooking the “barn” © Kevin Scott

▼女士产品区的休息场所，the rest place at women’s product area © Kevin Scott

设计元素的灵感来自杰克·伦敦的《野性的呼唤》、维多利亚时代自然历史博物馆的神秘角落、罗伯特·奥特曼的《麦凯比与米勒夫人》，它们就像一个时间轴，将游客从Filson商店带至不同的时刻和地点。

Taking cues from inspiration as diverse as Jack London’s Call of the Wild, the mysterious nooks and crannies found in Victorian-era natural history museums, and Robert Altman’s McCabe and Mrs. Miller, the elements of the design work together like a timeline bringing the visitor to different moments and places from the Filson legacy.

▼细部，details © Kevin Scott

Architecture / Interiors: Heliotrope Architects Heliotrope Architects Design Team: Mike Mora AIA, Design Principal Tonia Capuana, Architect Contractor: Schimenti​ Heavy Timber Fabrication: Spearhead Lighting: Invisible Circus Photography: Kevin Scott