香格里拉松赞烘培店丨中国迪庆藏族自治州丨8:00AM DESIGN八点设计

缘起——3300米海拔的野性发酵Origin：Wild Fermentation at 3300 Meters Altitude

香格里拉，众神向往的圣地，奇峰峻岭，云雾缥缈，一脉高原风土之中，海拔3300米之处，山地人文蔓延，BON.APPéTIT at 松赞的故事就此开启。秉持“面包有生命”的品牌哲学，BA烘焙松赞香格里拉林卡店以山地灵感为源，携手松赞打造匠人面包研发基地。项目落址松赞香格里拉林卡内，酒店推窗即可见松赞林寺。在这片极具东方野性的土地上，在地基因与烘培艺术融合、发酵，为探寻在地隐秘之门的宾客，带来独具生命之力的本真美食。

Shangri-La, a sacred place coveted by deities, with its majestic peaks, elusive clouds, and the essence of the plateau, extends its mountainous culture at an altitude of 3300 meters. It is here that the story of “BON APPÉTIT at SONGTSAM” begins. With the brand philosophy “bread has life,” BA Bakery partners with SONGTSAM in Shangri-La to create a master baker’s bread innovation hub inspired by the mountainous surroundings. Situated within the Songtsam Shangri-La, the hotel boasts views of the Songzanlin Temple from its windows. In this wild Eastern landscape, the blend of local heritage and baking craftsmanship results in a vibrant culinary experience, catering to guests in search of the region’s hidden treasures.

▼门头概览，storefront overview © 八点设计

风土为源，艺术入境Rooted in the land, Immersed in Art

“香格里拉遗世独立的雪山、草原与气候，造就着其自成一派的风骨。来到这里的人，感念自然造化，领略文化深意，游转于出世与入世之间。”设计师谈及初到项目地考察后的思考，“背靠人文禀赋，空间如何代入品牌故事为其赋能？在因地制宜的考量下，设计又如何传承故土记忆，叙写商业新篇？”在反复考究地理环境、在地习俗、来往客群的过程中，设计师兼顾专业深度、艺术高度，诠释人、空间、自然环境间亲密无间的联结，在回归中焕新。

“Shangri-La’s secluded mountains, grasslands, and climate create its distinct essence. Visitors here connect with nature, explore cultural depth, and experience a balance between the worldly and the spiritual,” shared the designer reflecting on their initial site visit. “Drawing from local heritage, how can the space enhance the brand’s story? In line with the surroundings, how can the design preserve local memories and shape a fresh business narrative?” Throughout the meticulous examination of geographical surroundings, local customs, and diverse clientele, the designer balances professional depth with artistic heights to articulate the intimate connection between people, space, and the natural environment, finding rejuvenation in this return to the essence.

▼窗口，windows © 八点设计

“关于本案的风格定位，我们并没有依循某个固定主题，而是在塑造现代商业的同时，有意识地选择融入。时间更替，风土依旧。停驻观察，店铺形象与木石群楼、周边山地相映成趣，一切自然而然，融为一个和谐的整体。”“For the style of this project, we didn’t follow a specific theme. While creating a modern commercial space, we intentionally blended in. Despite the passage of time, the local essence persists. By observing closely, the store’s image naturally harmonizes with the surrounding wooden and stone buildings and the nearby mountains, seamlessly coming together into a harmonious whole.”▼氤氲散发的暖黄光源，warm yellow light © 八点设计

在道具构造上，八点设计沿用传统形制，从榫卯搭接工艺，至天然洞石台板、实木货柜墙板，最大程度隔绝了人工雕琢痕迹。古朴材质肌理中，每一道纹路，皆是对在地印记的生动诉说。一场当代与山地印记的对话，就此开启，历久弥新。

In the construction of props, 8:00AM Design embraces traditional forms, utilizing joinery techniques and natural cave stone platforms, alongside solid wood cabinet panels, to minimize the presence of artificial carving marks. Within the rustic material textures, every pattern tells a vivid story of local heritage. A dialogue between contemporary elements and the imprints of the mountains begins, remaining fresh and enduring over time.

▼灯光，lightings © 八点设计

柜台氤氲散发的暖黄光源，将视线引入室内。脚踏石板，仿若步入一条幽谧的藏宝秘境。附有品牌标识的杜邦纸造型，透过光线映出绵绵纤维，如同面包发酵后形成的松软拉丝，令场域精神浸润在鲜活的品牌文化中。

The warm yellow light emitted by the counter diffuses, guiding the gaze indoors. Stepping onto the stone tiles feels like entering a serene treasure trove. Tyvek with the brand insignia, illuminated by the light, reveal delicate fibers, reminiscent of the soft, stretching texture formed after bread fermentation, infusing the space with the vibrant essence of the brand culture.

▼柜台，counter © 八点设计

向内探去，一幅形如藏宝图的牛皮纸卷轴画挂置于墙面，以卡瓦博格山峰为景，强化野性发酵的品牌主题。“这一方山地净土上，千年藏地文化流转不息。我们希望延续如此的神秘感，当人们来到此，顺着某一缕设计线索，似乎就可以牵引出，隐于烘培匠心间的山地之意。”

Gazing inward, a parchment scroll artwork resembling a treasure map adorns the wall. With the Kawagebo peak as its backdrop, it reinforces the brand’s theme of wild fermentation. “In this pristine mountain land, the ancient Tibetan culture endures. We hope to maintain this air of mystery, so that when people visit here and follow a design clue, they can almost unveil the mountain essence nestled within the artisanal heart of baking.”

▼透光的杜邦纸，transparent dupont paper © 八点设计

落笔于品牌文化与乡土精神的统一，材质落笔之处，皆含隐喻：摆放产品的天然洞石台面，带有不规则的粗粝缝隙，犹如面包孔洞；玻璃柜体的纯铜支架，遵循藏地以铜器礼待贵宾的习俗。赏味于此，是对食材灵性的获取，是扑面而来的本真与治愈。中国文化里的竹，向来以高节著称，取其意，设计师运用竹编造型，寓意在地海拔之高。穿插其间的藏地吉祥结，作为一笔文化符号的交叠，谱响在地人文的多重奏鸣。

Embedded within the harmony of brand culture and local essence, material selections carry metaphors: the natural cave stone countertops, with their uneven gaps, resemble bread holes; the glass cabinet’s copper supports reflect the Tibetan tradition of honoring guests with copper utensils. Enjoying here means connecting with the spiritual side of ingredients, encountering authenticity and healing firsthand. In Chinese culture, bamboo is renowned for its noble qualities. Reflecting this, the designer employs bamboo-inspired forms, symbolizing the local altitude. Intertwined with these are Tibetan auspicious knots, overlapping like cultural symbols, creating a harmonious melody echoing the local heritage.

▼细部，details © 八点设计

设计后记Design Afterword

漫步自然，熏陶人文，落归文化，怀揣对香格里拉这一藏地风土的敬意，八点设计基于“品牌赋能空间”的理念，臻于材质、工艺、风物的专研，将隐秘之境与烘焙艺术的故事线，呈于BON.APPéTIT at 松赞的表里，叙写东方山地之上的“面包有生命”。当世界各地的人们，跨越经纬，置身此地，品味的是野性发酵的本真之味，窥见的是潜藏于内的自我与天地。在这里，一切顺从自然，根植在地，有机生长。

Strolling through nature, edifying humanities, returning to culture. 8:00AM Design guided by the concept of “space and brand empower each other” meticulously studies materials, craftsmanship, and surroundings. They weave the narrative of hidden realms and baking artistry into BON APPÉTIT at SONGTSAM, portraying the essence of “bread has life” atop the Eastern mountains.As people worldwide gather here, they taste the genuine flavor of wild fermentation and glimpse their inner selves and the universe. This place follows nature, rooted in the land, and grows organically.

▼一瞥，a glimse © 八点设计

▼平面图，plan © 八点设计

▼剖面图，section © 八点设计