萬兩烧肉丨中国丨有幸设计

在那个充满梦想与疯狂的传奇时代谁都可能成为下个一夜暴富的幸运儿。萬兩/MILLIONS的设计灵感便来源于这19世纪中期淘金热时期的美国西部小镇。“”

Anyone could be lucky to make a fortune overnight in that legendary era of dreams and madness. The design inspiration for MILLIONS comes from the small town in western United States during the gold rush in the mid-19th century.

▼店铺外观，exterior view © 余伟

我们参考了很多当时的影像资料并将自己的设计喜好融入其中。我们希望进入这个空间的客人可以感受到它的独特气质，置身其中的每一位都仿佛影片中的主角在演绎着各自的故事。

▼结构动图，axon gif. © 有幸设计

We referenced a lot of video archives dating from the era and incorporated our preferences into the design. We want guests entering the space to feel its unique temperament, and let each of them tell his or her story as the protagonist in a movie.

▼后方立面，rear facade © 余伟

▼门窗细节，opening detailed view © 余伟

▼从入口望向用餐区，view from the entrance © 余伟

▼一层用餐区，dining area on the ground floor © 余伟

▼原本的空间中搭建了二层，在扩大用餐区的同时也让其更具层次感 © 余伟 By building a second floor in the space, we expand the dining area and make the space more layered

▼可开启的后窗，Openable rear window © 余伟

▼用餐区，dining area © 余伟

▼楼梯旁的用餐区，the dining table beside the staircase © 余伟

▼墙面和光影细节，wall and lighting © 余伟

▼空间细节，detailed view © 余伟

▼移步至二楼仿佛搭上一列复古车厢 © 余伟 When you step into the second floor, it’s as if you are inside a vintage train carriage

▼镜子的使用让原本不大的二楼空间有了延伸 The use of mirrors expands the originally small space on the second floor © 余伟

▼玻璃灯具和立面呼应，the glass lamp echoes the glazed facade © 余伟

在字体logo的设计上我们做了立体与线条两种处理，方便其在实体空间与平面物料的不同介质中得以更好地应用。门头插画的绘制用了仿铜版画的手法来体现品牌复古的调性。

By optimizing 3D and linear expressions in font design for the logo, we enable our design to be more expressive through different media, whether it be physical space, a plane or surface materials. We simulate the technique of copper plate etching when drawing illustrations for the plaque on the storefront to highlight the retro tonality of the brand.

▼logo以立体的方式呈现，给人以厚重复古的感受 © 余伟 The 3D technique used for the logo’s font design reflects a resurgence of antique style

▼萬兩专属定制金币，Custom gold coins © 余伟

▼海报设计，The poster design © 余伟