奥赛尔旗舰店

© Kevin Scott

凯文·斯科特

架构师提供的文本描述。奥赛尔是一家信誉卓著的西雅图公司，拥有紧密团结的专注运动员社区。该项目简介提出了一个有趣的挑战：如何创建一家小型但灵活的旗舰店，同时满足季节性变化的服装和配饰选择，并成为Oiselle经营社区的“俱乐部之家”。欢迎跑步集会，马拉松手表派对，运动员签约所需的空间，同时仍是一家零售商店。

Text description provided by the architects. Oiselle is a well established Seattle company with a close knit community of dedicated athletes. The project brief proposed an interesting challenge; how to create a small but flexible flagship store that would simultaneously accommodate a seasonally changing selection of apparel and accessories as well as becoming a ‘club house’ of sorts for Oiselle's running community. The space needed to welcome running meets, marathon watch parties, and athlete signings while still functioning as a retail store.

© Kevin Scott

凯文·斯科特

解决方案来自四个主要的设计元素-剧院苍蝇、哈伯达谢利办公桌、普林科墙和英雄墙。这些元素将无缝地协同工作，将现有的shell转换为多功能空间。北墙、东墙和南墙在材料上与枫木胶合板连接在一起，既可用作墙饰，也可用作橱柜和定制的展示墙系统(Pinko墙)。

The solution came by way of four major design elements - the Theatre Fly, the Haberdashery desk, the Plinko Wall, and the Hero Wall. These elements would seamlessly work together to transform the existing shell into a multi-functional space. The North, East and South walls are materially tied together with a maple plywood, both as a wall finish, cabinetry, and custom display wall system (Plinko Wall).

Floor Plan

剧院苍蝇是商店转变为举办大型聚会的主要机制。剧院苍蝇将悬挂的展示架悬挂在空间内现有钢梁上的框架上。当举办活动时，机架可以吊到天花板上，以便在下面有一个完全开放的计划。机架是通过安装在英雄墙上的简单手动绞车来提升的。

The Theatre Fly is the main mechanism by which the store transforms to host large gatherings. The Theatre Fly suspends hanging display racks from a frame mounted to the existing steel beams within the space. When hosting events, the racks are able to be winched up to the ceiling to allow for a completely open plan below. The racks are elevated using a simple manual winch mounted to the Hero Wall.

© Kevin Scott

凯文·斯科特

Haberdashery办公桌设计了几个滑块和抽屉，可以打开，以展示各种配件出售。当不使用时，书桌关闭，并滚动回橱柜，其中线北墙。北墙橱柜为后备箱和工作人员壁橱提供零售展示和存储。一个小水槽和水龙头被提供给口渴的跑步者在跑步之前或之后补充他们的水瓶。

The Haberdashery desk is designed with several sliders and drawers which can be opened to display various accessories for sale. When not in use the desk closes up and rolls back into the cabinetry which lines the North wall. The North wall cabinetry creates retail display and storage for backstock as well as a staff closet. A small sink and faucet is provided for thirsty runners to refill their water bottles before or after a run.

Pinko墙是沿南墙和东墙运行的一种定制墙。墙面是数控胶合板，中心有1/2“孔8”，形成一个灵活的网格，可以安装不同的定制货架和挂轨。三通螺母隐藏在每个孔后面，使显示器的布局发生无止境的变化。

The Plinko Wall is a custom wall finish which runs along the South and East walls. The wall surfaces is CNC plywood, with 1/2” holes at 8” on center, forming a flexible grid from which different arrangements of custom shelves and hanging rails can be installed. Tee nuts are concealed behind each hole allowing endless variation to the layout of the display.

© Kevin Scott

凯文·斯科特

英雄墙是商店的视觉背景。一幅大型壁画，其中一名奥赛尔的职业运动员是充分揭示时，悬挂架是在活动中高架。英雄墙将被改变，以反映品牌的季节性焦点，允许商店演变与品牌在过去几年。

The Hero Wall is a visual backdrop for the store. A large scale mural featuring one of Oiselle’s professional athletes is fully revealed when the hanging racks are elevated during events. The Hero Wall will be changed to reflect the brands seasonal focus allowing the store to evolve inline with the brand over the years.

East Elevation