孟买 Regal Shoes 店设计展现独特波形岛展示

© Sameer Chawda

(Sameer Chawda)

架构师提供的文本描述。为富豪鞋设计的项目位于孟买北部郊区，即安得利。项目面积大约。2750平方英尺，包括存储和档案的阁楼。

Text description provided by the architects. The project designed for Regal Shoes is sited in a North-Mumbai suburb, namely Andheri. The project area is approx. 2750 sqft including a mezzanine for storage and archives.

Exploded Axonometric

爆炸轴测

帝王鞋，目前正在进行品牌重塑，包括重组其零售服务景观。安得利零售店是裸体目前为富豪鞋设计的其他四家商店之一。展出的产品包括鞋、袋、钱包、腰带和配件。

Regal Shoes, is currently undergoing a re-branding exercise including a re-structuring of its retail service-scape. The Andheri retail outlet is one of four other stores that NUDES is currently designing for Regal Shoes. Products on display include shoes, bags, wallets, belts and accessories.

© Sameer Chawda

(Sameer Chawda)

© Sameer Chawda

(Sameer Chawda)

设计简介由大量库存单位(SKU)组成。为了降低SKU的高密度，引入了一种中央“波”岛显示器。中央波形在本质上是混合的，由显示功能和座位功能组成。岛上的展示是战略性的配置，以逐步显示产品，因为一个蜿蜒通过商店。

The design brief consisted of a large number of stock keeping units (SKU’s). To mitigate the high density of SKU’s, a central “wave” island display was introduced. The central waveform is hybrid in nature, which consists of display and seating functions. The island display is strategically configured to gradually reveal the products as one meanders through the store.

Ground Floor Plan

岛显示是由200个立方体和测量280 x 280毫米。岛式显示器由“硬细胞”和“软细胞”组成。“硬单元”用于显示，“软单元”用于座椅。200个立方体中有48个指定用作座位。

The island display is constructed out of 200 cubes admeasuring 280 x 280 x 280mm. The island display consists of a combination of “Hard cells” and “Soft cells”. “Hard cells” are used for display and “Soft cells” for seating. 48 nos cubes out of 200 are earmarked for seating.

© Sameer Chawda

(Sameer Chawda)

立方体的上表面是对角线分裂，以创建背光三角形孔，转换为表面积。立方体的水平驱动三角形孔径的面积。立方体的水平越高，背光三角形孔径的表面积就越大.这允许独特的显示定制取决于产品的规模，从鞋，袋，钱包，配件等。这些细胞三角孔形成了商店设计的DNA，并表现在充当内外界面的“皮肤”上。这使皮肤多孔和柔软，让自然和人工光线渗透到商店。当太阳在西半球落下时，就会产生有趣的光模式，而西半球是商店正面的方向。采用精密水射流切割技术，采用CAD/CAM技术对皮肤进行数字化加工。室内由主要的白色和灰色的审美主导，提供了一个中立的背景，以提高产品的展示。

The top surface of the cube is diagonally split to create backlit triangular apertures that transform in surface area. The level of the cube drives the area of the triangular aperture. Higher the level of the cube, larger is the surface area of the back-lit triangular aperture. This allows for unique display customization depending on the scale of the product ranging from shoes, bags, wallets, accessories etc. These cellular triangular apertures form the DNA of the store design and are manifested on the “skin” that acts as an interface between the inside and outside. This enables the skin to be porous and soft allowing natural and artificial light to penetrate into the store. Interesting light patterns are generated as the sun sets down in the western hemisphere, which is the direction of the store frontage. The skin is digitally fabricated using CAD/CAM technology with precision water jet cutting technology. The interior is dominated by a predominantly white and gray aesthetic providing a neutral backdrop for enhancing the products on display.

© Sameer Chawda

(Sameer Chawda)

Architects NUDES

Location Mumbai, Maharashtra, India

Category Store

Design Team Nuru Karim, Yashasvi Mehta, Karan Sharma, Mayur Ghodsaria, Kevin Chovadiya

Area 2750.0 ft2

Project Year 2017

Photographs Sameer Chawda

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