知末案例   /   商业空间   /   鞋店   /   wAtelier LLC

Shooz Vincom Dong Khoi

2020/06/18 08:00:00
查看完整案例
微信扫一扫
收藏
下载
翻译
Shooz Vincom Dong Khoi-0
Shooz Vincom Dong Khoi-1
Shooz Vincom Dong Khoi-2
Shooz Vincom Dong Khoi-3
Shooz Vincom Dong Khoi-4
Shooz Vincom Dong Khoi-5
Shooz Vincom Dong Khoi-6
Shooz Vincom Dong Khoi-7
Shooz Vincom Dong Khoi-8
Shooz Vincom Dong Khoi-9
Shooz Vincom Dong Khoi-10
Shooz Vincom Dong Khoi-11
Shooz Vincom Dong Khoi-12
Shooz Vincom Dong Khoi-13
wAtelier re-branded the shoes retailer Shooz with reconfigurable display shelves in a space of 34 square meters.
The design pulls vision onto the central wall featuring the new brand logo. Along this central axis sit movable display counters, offset for circulation. Terracing towards the cashier, they forego the conventional display systems to make an open plan. Interactions naturally take place around them. 
Seven walls unfold as distinct patterns and functions. 330 steel L-shelves and 70 letter shelves are attached and removed freely to the plywood wall on a grid accommodating eight shelf types.
As discrete elements, the L-shelves echo a typical shoe box. As an aggregation, they emerge as a lively pattern in absence of products, or muted as functional pieces giving way to the merchandise.
When photographed, the left L shelves aimed toward the logo to accentuate the one-point perspective. On the right, they switched as alphabet letter shelves, emerging as language, texture or function. At the corner, the letters aligned to spell the brand, only to disintegrate, followed by a mirror and finally a wall of letter hooks.
These change infinitely within the given grid.
(Photography: Giuseppe de Francesco; graphic design: Wulff Graphics)
南京喵熊网络科技有限公司 苏ICP备18050492号-4知末 © 2018—2020 . All photos and trademark graphics are copyrighted by their owners.增值电信业务经营许可证(ICP)苏B2-20201444苏公网安备 32011302321234号