Mr Alex Choi received a Diploma in Design with distinction in 1991 and Degree in Interior Design with 2nd upper honors in 1994 from the Hong Kong Polytechnic University. During his studies, he was awarded Taoho Design Scholarship & the Cathy Pacific Travelling Scholarship to London. In London, he worked for Rick Mather Architects and was one of the key interior designers for the Keble College project in Norwich.