Theory店铺

Shop interiors for Theory by Nendo

位置：美国

分类：商业展示类装修

内容：实景照片

图片：29张

这个极简派店铺设计作品由设计师Nendo带来，位于洛杉矶。Theory是一个纽约知名服装设计品牌，Nendo为其设计了巴黎，洛杉矶，伦敦，北京，上海，东京，大阪的旗舰店。设计师的设计理念是想要坚持品牌现有的简单与功能性相结合的特性，并将专属于纽约的时尚感融入其中，强调类似于纽约这样的大都市中人潮的流动带来的美感。设计师追随这样的设计灵感，设计出了这样具有独特风格的展厅，就像服装的设计风格一样简单，设计师采用白色与黑色的对比，来造成强烈的视觉反差，用模特的摆放来突出整个关于人潮流动的设计理念，黑色的天花板设计有一个方阵的射灯，来用光线点缀黑白的设计空间。

图片来源：DaiciAno

译者： Kelvin

Nendo has designed two shop interiors for Theory in Los Angeles, California.Shop interiors for theory, the New York-based fashion brand known for basics that fuse functionality with casual trends. We designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.

Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasizing a new concept: the flow of people. By coming up with a circulation plan as an urban planner might locate new roads within a city, we made careful provisions for people to flow into the shop naturally and move smoothly around it. For the London shop, we created a ‘boulevard’ that follows on directly from the crosswalk outside the shop. The Paris shop is located on a corner, so we installed entrances on both outward-facing walls and arranged a softly curving ‘short cut’ between them. We then added ‘plaza’ and ‘park’-like product display stages and lounge corners like to fit with the ‘road system’ in each shop and modulate each space. For the London shop, this meant installing 8.2 m long tables orientated to match the traffic flows within the shop; for the Paris shops, we added a large river delta-like stage that can display more than ten mannequins.

We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed us to respond to the different demands placed on the shop space while creating new flows of people that may, we hope, flow out into and color the city space around the shops, too.

洛杉矶Theory店铺外观图

洛杉矶Theory店铺内部图

洛杉矶Theory店铺