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墨尔本 Zumbo 法式蛋糕店

2014/04/21 05:55:10
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Melbourne Zumbo French cake shop
设计方:Elenberg Fraser Graduate School
位置:澳大利亚
分类:休闲娱乐类装修
内容:实景照片
图片来源:Peter Clarke
图片:9张
墨尔本 Zumbo 法式蛋糕店-7
厨艺大师Adriano Zumbo在墨尔本的第一家法式蛋糕店由Elenberg Fraser Graduate School设计,设计理念就是还原Zumbo品牌的真正面貌并且同时加入粉色元素。其设计包括签名、灯光以及定制的家具,建成一个奇妙的梦幻世界。用新的技艺和技术将品牌连锁概念体现出来,进入大厅,映入眼帘的就是粉红色的霓虹灯装饰的标识。玻璃板增强其效果,就好像无止境一样。这些装饰都是真空形成,外面镀上金属,加上铝蒸汽达到这种效果。设计师采用回收的旧家具并且加入膨胀泡沫在上面加入粉色和白色的硅酮使其变成像真的甜品一样。坐在这些家具上面,想象自己在丛林里面奔跑,也许它们会融化成棉花糖或者滴冰淇淋奶油下来。
译者: Jasereen
Masterchef luminary Adriano Zumbo’s first Melbourne patisserie needed to be something that stood out from the pack – and that’s where we came in. Taken on as our second annual ‘Graduate School’ program, a team of junior architects and designers were given free reign on the front of house fitout for the patisserie wunderkind.
The brief was simple – stay true to the Zumbo brand and use a bit of pink – so the design team took matters into their own hands. They expanded the response to include the graphic design for signage and lighting as well as custom-designed furniture, creating a delectable fantasy world with a slightly kinky twist – classic Zumbo and classic Elenberg Fraser.
The results make Willy Wonka’s chocolate factory pale in comparison; the retail experience was revolutionised using a variety of new techniques and technologies. Entering the space, your eyes are drawn to the bright pink neon sign, which uses a specially designed typeface and illuminates the space with a candy-coloured glow.
Amplifying the effect are the mirrored plastic wall panels, which give the feeling of infinite depth. These were vacuum-formed and metallised, and then treated with aluminium vapour to achieve the reflective finish and installed by the design team.We took the experimentation to the next level with the furniture – up-cycling old pieces and transforming them into larger than- life confectionary creations by adding self-expanding foam and dipping them in pink and white silicone. Sit on these and let your imagination run wild – are they melted marshmallows or dripping icecream?
An important element of the Graduate School program is hands-on construction experience and all the furniture was fabricated by Elenberg Fraser.We run the Elenberg Fraser Graduate School because we believe that the new generation has the power to reinvent the practice. At Zumbo, the proof is in the pudding – this is a space that is good enough to eat.
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