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Neiman Marcus这家美国奢侈品百货公司老牌零售商在纽约开设的第一家门店,标志着该公司发展的一个重要里程碑,因为该州在过去几年一直报告了高在线销售额和强大的品牌认知度。受立体主义画廊的启发,这家Neiman Marcus商店的每个沙龙都被转化为建筑上的重要时刻,将仪式感传递到零售体验中。
Us luxury department store Neiman Marcus has opened its first store in New York for an established retailer, marking a major milestone in the company's development as the state has reported high online sales and strong brand recognition over the past few years. Inspired by a cubist gallery, every salon in this Neiman Marcus store is transformed into an architecturally significant moment, imparting a sense of ceremony into the retail experience.
Burdifilek设计事务所的任务是为这个新空间打造一个整体的Neiman Marcus体验,以男女时装、鞋子、珠宝和化妆品为特色,同时也包含该品牌的标志性咖啡馆和其他VIP服务。设计团队的目标是在规划和装饰方面设计一个连贯的空间,为商店提供一个专有的Neiman Marcus标识,同时允许商店和品牌以互补的方式共存。
Burdifilek design was tasked with creating a holistic Neiman Marcus experience for the new space, featuring men's and women's fashion, shoes, jewelry and cosmetics, as well as the brand's signature cafe and other VIP services. The design team's goal was to create a coherent space in terms of planning and decor that would provide the store with a proprietary Neiman Marcus identity, while allowing the store and the brand to coexist in complementary ways.
新的Neiman Marcus罗斯福广场是奢侈品购物者的天堂。温暖色调的豪华调色板为高级时尚产品系列创造了一个宁静的背景,一个大咖啡馆是一个受欢迎的顾客的社交场所。标志性的特征和设计元素锚定了每个角落,饰面的选择很关键,因而提供了感官视觉的连续性。
The new Neiman Marcus Roosevelt Plaza is a paradise for luxury shoppers. The luxurious palette of warm hues creates a serene backdrop for high fashion collections, and a large cafe is a popular social venue for patrons. Iconic features and design elements anchor each corner, and the choice of finishes is key, thus providing sensory visual continuity.