天真蓝北京中海广场店丨空间站建筑师事务所

天真蓝是一家连锁照相馆。不同于传统的照相馆，他们提供的服务不止于拍摄，而是从到店开始，把换装、化妆、拍摄、选片、修片、取照每个环节都作为同等重要的服务体验。它身处商场中，但更像一条流水线。每次“加工”都让顾客变得更美，最终“变身”为聚光灯下的主角。我们希望用一种简单有趣的方式把这个过程呈现出来：用7个可以进入的盒子对应整个服务流程，并用7种特殊的颜色对应每个“加工”模块。

▼项目概览，overview

Naive Blue is a photo studio chain. Unlike traditional studios which focus primarily on photography, Naive Blue treat services from studio-visits, costume selection, makeup, to photo-shoot, photo selec-tion, post-processing, and final delivery as equally important customer experiences. Locating in a mall, the studio works more like a process line. Through each step of the process, cus-tomers get transformed into the beauty under the spotlight. We present the process in a simple but creative way, by using seven cubical spaces correspond to the seven steps of the service experience. Each cube has a special color representing the corre-sponding step.

▼7个可以进入的盒子对应整个服务流程，seven cubical spaces correspond to the seven steps of the service experience

▼7种特殊的颜色对应每个“加工”模块，each cube has a special color representing the corre-sponding step

我们用“切开”的方法区分出盒子的“内”与“外”。外表面是白色，内部是不同的纯色。这些颜色都取自天真蓝视觉形象手册的颜色库，由唯一的色号确定，并体现到空间中的天花、墙壁、地面、家具及配件中。 这样一来，每次进入盒子都会沉浸到一个纯色的空间里，每次回到主廊又是一次心情的转换。主廊与商场相邻，串起整条流水线，也将整个服务流程面向商场展开。整个店面像一个巨大的橱窗，穿梭往来的顾客一次次进出盒子，也成为橱窗中的风景。

▼轴测图，axon

The design began with the “cut” method to distinguish the “inside” from the “outside” of each cube. The outer space is white and the interiors are various pure colors. These colors are taken from the color library of the Naive Blue Visual Image Manual, determined by the unique color number, and reflected in the ceilings, walls, floors, furniture and accessories. With this design, customers will be immersed in a pure colored space when they enter the cubes, and experience a fresh mood when they exit to the main corridor outside the cubes. The main corridor connects all the cubes and is facing the shopping mall. It presents the full seven steps experiences to the patrons of the mall. When customers enter and exit the cubes throughout their studio experience, it became showcase scenery to potential customers.

▼每次进入盒子都会沉浸到一个纯色的空间里，immersed in a pure colored space when they enter the cubes

▼化妆区及换装区，fitting room

▼化妆间细部，details

▼店面外观，exterior view

▼平面图，floor plan

项目名称：天真蓝北京中海广场店

设计方：空间站建筑师事务所

公司网站：

项目设计年份：2019年4月-2019年7月

施工完成：2019年9月

主创设计师：汪铮

设计团队：冯晨、Pangborn、徐莉莉、许辉

项目地址：北京市，朝阳区，建外大街光华里8号

建筑面积：188平方米

摄影版权：SpaceStaion

给排水设计：张沙

暖通设计：张沙

电气设计：闫天雄

灯光设计：上海光衍科技有限公司

VI设计：A Black Cover Design

导视设计：cheeer STUDIO

施工总包：上海逸忠装潢工程有限公司

摄影：金伟琦、缪辰、汪铮

客户：天真蓝

灯具：OUI