CASA CALVINLUO 上海商城精品店 | 简约精致，打造品牌之家

CALVINLUO上海新店位于上海静安区上海商城沿街底商，场地面积约为140㎡，在面对周围动辄两、三层的展示面的重（众）奢云集的品牌商圈中，如何巧妙地置入CALVINLUO成为了塑造新店的挑战。

The new Shanghai CALVINLUO store is located on the bottom level of Shanghai Centre in the Jing’an district of Shanghai, with an area of approximately 140 square meters. Facing the challenge of how to ingeniously integrate CALVINLUO into the surrounding area filled with displays of luxury brands spanning two to three floors, became the task of shaping the new store.

▼远眺项目，distant view of the project

CALVINLUO由罗禹城于2014年在纽约创立的时装品牌，品牌追求年轻、精致的实穿主义并奉行透过新视角发现“生活化”的设计，致力点亮每一个人的暗淡日常。say architects受此启发，认为在各品牌都急于用大画幅的展示面去表现自我的环境下，希望CALVINLUO的设计是不精求于尺度上的夺目，而是为每一位消费者带来宾至如归、拉近距离的日常化感受，并由此生成了内敛、克制的“ CASA CALVINLUO”，打造独属自己的品牌之家。

CALVINLUO is a fashion brand founded by Luo Yucheng in New York in 2014, which pursues a young, delicate, practical style and follows a design philosophy that discovers the “life-oriented” perspective through new angles, committed to illuminating the dullness of everyday life for everyone. Inspired by this philosophy, say architects believed that in an environment where every brand is eager to use large displays to showcase themselves, CALVINLUO’s design should not rely solely on attention-grabbing scale, but rather should create a homely, welcoming atmosphere for every customer, and thus, the understated and restrained “CASA CALVINLUO” was born, to create a brand home that is uniquely their own.

▼店面概览，overview of the storefront

▼店面入口，entrance of the store

▼店面局部，storefront

CASA的建筑外观由简约、干净的黑色烤漆玻璃打造，并由黑色亮面金属条在拼缝间做了收口，烤漆玻璃的光面感与黑白花纹大理石的石质感的结合，从材质中呈现出细致与利落的气质。每一跨度的橱窗设计上则留有定制雨棚与壁灯，保证每一个橱窗能完整地演绎出“居家场景”。

The architectural exterior of CASA is created with simple and clean black lacquered glass, and the black glossy metal strips are used to close the joints. The combination of the glossy lacquered glass and the stony texture of the black and white marble presents a delicate and sharp temperament from the materials. Each window design has a customized canopy and wall lamp, ensuring that each window can fully demonstrate the “home scene.”

▼材质细节及定制雨棚与壁灯，material detail and customized canopy with wall lamp

空间依旧沿用了黑与红作为主基调，黑与红的强烈对比以及材质平滑与具有光泽度的质感，从步入空间开始便能透析出品牌的态度。室内从客餐厅、艺术会客厅和步入式衣橱三个功能区以”L“形围绕展开，客餐厅与艺术会客厅两个区域从沿街面的窗口便能清晰可见。步入式衣橱则”隐藏“在了空间的后端，三面展示面围合出的衣橱空间与黑白棋盘格地砖形成了冲突感，使整体更富有层次。

The space still uses black and red as the main color scheme. The strong contrast between black and red, and the smooth and glossy texture of the materials can reveal the brand’s attitude from the moment of entering the space. The interior is divided into three functional areas: the dining room, the art lounge, and the walk-in closet, which are arranged in an “L” shape. The dining room and the art lounge areas are clearly visible from the windows along the street. The walk-in closet is “hidden” at the back of the space, and the closet space surrounded by three display surfaces and the black and white checkered floor tiles create a conflicting feeling, making the overall space more layered.

▼室内概览，interior overview

▼采用定制家具的艺术会客厅，the art living room featuring customized designed furniture

▼黑与红的强烈对比，the strong contrast between black and red

say从CALVINLUO的系列服装元素中汲取灵感让空间赋予更多的细节，服饰中硬朗的剪裁线条与金属锁扣都转化为相匹配的空间设计语言。从整体空间线条的直率表达再到入口的门把手的凹凸错落的矩形金属切割，以及陈列衣杆上取形于品牌标志性的方形金属锁扣的左右端头，都将服饰中的精工细节在空间中得以呈现。

say architects drew inspiration from CALVINLUO’s fashion elements to infuse more details into the space, transforming the brand’s strong and sharp tailoring lines and metal buckles into matching design language. From the straight expression of the overall space lines to the intricate rectangular metal cuts on the entrance door handle, as well as the left and right ends of the display clothes rail taking shape from the brand’s iconic square metal buckles, the fine details of the clothing are presented in the space.

▼衣橱空间概览，the closet space overall

▼黑白棋盘格地砖形成的冲突感使整体更富有层次， the black and white checkered floor tiles create a conflicting feeling, making the overall space more layered

▼隐藏式试衣间，hidden fitting room

▼室内局部，interior corner view

▼门把手与金属衣架锁扣细节， details of door handle and the display clothes rail

简洁有力的建筑空间作为背景，艺术家居则作为了平衡空间的调剂。艺术会客厅选用了来自RAKA STUDIO设计的CATARACT CHAIR与FLOOR LAMP IV，扭转盘旋的自然白蜡木富含着柔美流动的情绪，恰到好处地传递出帅气率性与感性柔美的双向表达。

The simple and powerful architectural space serves as a background, while the artful home decor serves as a balance to the space. The art living room features the CATARACT CHAIR and FLOOR LAMP IV designed by RAKA STUDIO, and the twisting and swirling natural white wax wood contains a soft and flowing emotion, perfectly conveying a dual expression of granite straightness and sensual beauty.

▼来自RAKA STUDIO设计的FLOOR LAMP IV，the FLOOR LAMP IV designed by RAKA STUDIO

状况：完成

年份：2023

面积：140sqm

地址：上海市静安区上海商城A06商铺

项目类型：商业空间

设计公司：say architects

主持设计：张岩、单嘉男

团队：范雅雯（项目主管）、兰丹娜、刘惠娜

网站：

联系：

空间摄影：Wen Studio

施工团队：

上海中耕装饰设计有限公司

灯光咨询：杭州光迹照明设计有限公司

软装品牌：Viabizzuno、GLAS、RAKA STUDIO、TIME&STYLE、

Ege Carpets

软装提供：CoBra眼镜蛇画廊、Home Gallery、手手仓库Gallery

Status: Completed

Year: 2023

Area: 140 sqm

Address: Shop A06, Shanghai Centre, Jing’an District, Shanghai

Project Type: Commercial Space

Design Company: say architects

Partners-in-charge: Zhang Yan, Shan Jianan

Design Team: Fan Yawen (Project Manager), Lan Dana, Liu Huina

Website:

Photography: Wen Studio

General contractor:

Shanghai Zhonggeng Decoration Design Co., Ltd.

Lighting: Hangzhou Light Track Lighting Design Co., Ltd.

FF&E Brands：Viabizzuno, GLAS, RAKA STUDIO, TIME&STYLE,

Ege Carpets

FF&E Providers: CoBra Gallery, Home Gallery, ShouShouCangku Gallery