鹿特丹 NIO 蔚来中心——融入城市特色的电动汽车体验空间

位于鹿特丹的“蔚来中心”于近日正式开放，这也是电动汽车制造商NIO蔚来在荷兰的首家品牌体验空间。门店的室内设计由MVRDV担任，混合了鹿特丹粗犷和大胆的表达方式，和NIO品牌成熟且温暖的审美。项目采用了该品牌标志性的零售店设置方法——结合了咖啡馆、休息室、儿童游乐区、论坛空间、工作室和艺术展览空间——创造出一个可以灵活使用的内部空间，为这条鹿特丹市最著名的购物街贡献了活跃的氛围。

▼项目概览，Overall view

NIO House Rotterdam, the first location in the Netherlands for the electric car manufacturer NIO, is now open. With an interior design by MVRDV, the store mixes the rugged and bold expression of the city of Rotterdam with the sophisticated yet warm aesthetic of the NIO brand. At the same time, it embraces NIO’s signature approach to its retail locations – which incorporate welcoming elements including a café, lounge, children’s play area, forum, work rooms, and art display – to create a flexible interior space that contributes to the vitality of its location on one of the city’s most prestigious shopping streets.

▼主要展示立面，Main exhibition elevation

▼立面夜景，Elevation night view

坐落于Meent咖啡馆和服装店之间，NIO蔚来中心采取了灵活的元素，并充分利用了其运河边上角落的地理位置。面向街道的主要立面为公司的汽车产品提供了一个展示台，侧立面能够通过可滑动的窗户打开，室内的咖啡吧可以在天气阳光明媚时，通过打开的窗户延伸到户外，在运河边创造一个室外的咖啡区域。与此同时，室内最显眼的位置为一辆重要的汽车预留出了“英雄视角”的空间，后侧的墙壁则利用艺术作品充当了背景墙。

Situated among the cafés and clothing stores of Meent, NIO House Rotterdam uses moving elements to take full advantage of its location in a corner unit alongside a canal. While the main façade onto the street provides a showcase for the company’s cars, the side façade can be opened thanks to sliding windows and the café bar inside can be extended through these open windows to create a canal-side outdoor café on sunny days. Meanwhile, the most prominent corner makes space for a “hero view” of one of the cars, with the wall behind it providing a backdrop of artworks.

▼入口处的室内咖啡吧，The café bar at the entrance

▼延伸到街道上的咖啡吧，The canal-side outdoor café

▼“英雄视角”空间，The “hero view”

店铺前方为参观者提供的了解NIO系列汽车的展示廊，其地板和墙壁的颜色从白色渐变为暖色调的焦糖色，与后面温馨的店铺之间的形成了明显的分界线，这是通过一种名为The Good Floor的水磨石材料实现的，这种材料来自附近Maas河的塑料污染回收物。事实上，在整个设计的过程中， NIO在材料的选择上发生了可持续性的转折——除了回收塑料水磨石之外，改设计还使用了经过可持续性认证的木材和生物基涂层、地毯、100%天然纤维的装潢材料和纯素皮革。

The separation between the gallery at the front of the store – where visitors can learn about NIO’s range of cars – and the welcoming clubhouse at the rear is apparent thanks to a gradient in the colour of the floor and walls, which gradually transform from white to a warm caramel. This is achieved with a terrazzo-like material known as The Good Floor, which recycles plastic pollution that is recovered from the Maas river nearby. In fact, throughout the design, the materials provide a sustainable twist on NIO’s typical material palette: in addition to the recycled plastic terrazzo, the design uses sustainability-certified wood with a bio-based coating, carpets and upholstery with 100% natural fibres, and vegan leather.

▼汽车展示廊，Car gallery

原始的、裸露在外的水泥柱子与粗犷的工程细部组成了具有鹿特丹特色的点缀，突出了纯粹和简约的NIO理念。空间的核心位置是一个长长的公共“悬吊桌”，参观者可以在这里喝咖啡、聊天、使用电脑工作。这张桌子悬挂在滑轮上，可以很容易地被抬升成为一个论坛空间，同时可移动的隔板也可以滑动到需要的位置，为演讲、研讨会和讲座预留空间。

Raw, exposed concrete columns and ruggedly engineered details provide touches of Rotterdam character to accentuate the pure and minimalist NIO vision. At the heart of the space is a long communal “crane table” where visitors can drink their coffee, chat with others, and work on their laptops. Suspended on pulleys, this table is easily lifted out of the way to make a forum space, while movable partitions can also slide into place to define a space for presentations, workshops, and lectures.

▼公共“悬吊桌”，The communal “crane table”

▼可移动的隔板与论坛空间，The movable partitions and forum space

为了对项目主空间白色和焦糖色进行补充，设计融入了一系列其它色调，来将NIO品牌与鹿特丹的城市特色结合。悬吊桌旁设置了一个由蓝色家具组成的休闲空间；主空间后面是两个以温暖的红色为基调的会议室；最后，在会议室旁边设计了一个明黄色的儿童游戏空间“欢乐营”。

Complementing the white and caramel colours of the main space, the design incorporates a series of accent colours into its specialised spaces that unite the NIO brand and the character of Rotterdam. Alongside the crane table is a lounge space complete with blue furniture; behind the main space are two meeting rooms with warm red accents; finally, next to these meeting rooms is a play space or “joy camp” for children completed in a bright yellow.

▼蓝色家具组成的休闲空间，A lounge space with blue furniture

▼红色调的会议室，Meeting room in red tones

▼明黄色的儿童游戏空间，A play space for children in bright yellow

MVRDV创始人Jacob van Rijs表示：“起初将NIO的品牌风格与鹿特丹的城市态度结合在一起似乎是一个困难的挑战。但是随着我们越来越深入的思考两者的特点，我们越能发现它们的重叠之处。NIO和鹿特丹的独特风格都是基于乐观主义和进步主义而来的。正是它们这种对可持续化的新信念，激发了我们设计的灵活性，例如按需求可升降的桌子到延伸到街道上的咖啡吧。灵活性和适应能力正是我们这个时代所需要的。”

“Combining the style of NIO with the attitude of the city of Rotterdam seems at first like a difficult challenge ”, says MVRDV founding partner Jacob van Rijs. “Yet the more we thought about the character of both, the more overlap we saw. Underpinning both NIO’s and Rotterdam’s distinctive styles are a sense of optimism and progressivism. It’s this belief in – and comfort around – continuous change that inspired the design’s flexibility, from the table that rises up to the ceiling when not needed to the café bar that extends out into the street. Flexibility and adaptability are what we need in this day and age.”

▼展示艺术品的背景墙，Backdrop for displaying artworks

该项目是MVRDV继重庆蔚来之家（2019年开业）后完成的第二个蔚来之家项目。

The project is the second NIO House designed by MVRDV, following NIO House Chongqing, which opened in 2019.

▼其他艺术品展示，Other artworks

Facts

Project Name: NIO House Rotterdam

Location: Rotterdam, the Netherlands

Year: 2022–2023

Client: NIO

Size and Programme: 600 m2 retail, café, workspaces, flexible event space

Credits

Architect: MVRDV

Founding Partner in charge: Jacob van Rijs

Partner: Fokke Moerel

Design Team: Aser Giménez Ortega, María López Calleja, Elien Deceuninck, Jeremy de Hoop, Eglė

Jacinavičiūtė, Giovanni Nardi, Xiaoyi Qin, Türker Naci Saylan, Monica di Salvo, Rokas Stasiulis, Başak

Günalp

Visualisations: Antonio Luca Coco, Marco Fabri, Lorenzo d’Alessandro

Strategy and Development: Sruti Thakrar

Copyright: MVRDV Winy Maas, Jacob van Rijs, Nathalie de Vries

Partners:

Technical consultants: ABT

Design management: ABT

Contractor: Interior Partner

Project management: Turner & Townsend