DYMONLATRY 概念店丨中国南京丨MAS 芒果建筑设计

DYMONLATRY 旨在为当代女性穿搭独立而又自我的价值观，品牌创始至今性感、冷厉、暗黑的风格贯穿于设计始终。暗黑或精致，纯粹或迷人，DYMONLATRY 具有鲜明的设计特征，拥有一种特别的性感气质。

DYMONLATRY aims to build independent ways of dressing and self-centered values for contemporary women. Since the brand founded, sexy, harsh and dark style have been throughout the design. Being dark or delicate, pure or glamorous, DYMONLATRY has distinctive design characteristics, with a special sexy temperament.

▲ 品牌形象 Brand Image© DYMONLATRY

基于制鞋工序系统所带来的灵感，DYMONLATRY 概念店以“创造进行中的产品”为主线，由制版、胶粘、热硫化、注塑、模压和缝制工艺合作促成，还原产品在生产流程中带来的工艺美感。空间以黑色为基调，由若干独立的可移动陈列装置组成，具有高度的适应性和灵活性。墙面黑漆吸收了大部分的反射光和直射光，让产品越发突显。

Inspired by the shoemaking process system, DYMONLATRY concept store takes "creating products in progress" as the main line, facilitated by plate making, gluing, hot vulcanization, injection molding, coining and sewing process cooperation, restoring the aesthetic feeling of products in the production process. The main focus of the space is black, and the space consists of a number of independent movable displays that are highly adaptable and flexible. The black paint on the wall absorbs most of the reflected and direct light, making the product stand out.

▲入口 Entrance© MAS

悬挂在顶部的阵列式屏幕根据当季品牌元素设定场景，营造通透又魅惑的氛围，强化消费者的体验感。同时通过收银台背景的条形屏及货架背面的立面屏进一步增强氛围。

The array screen hanging on the top sets the scene according to brand elements of the season, creating transparent and charming atmosphere and enhancing experience feeling of consumers. At the same time, the atmosphere is further enhanced by the strip screen on the background of the cashier desk and the facade screen on the back of the shelf.

▲沉浸式的体验 immersive experience© MAS

设定由核心生产体重组、拉伸、挪移，提炼出几何元素后的组合、穿插、粘接、生成五个系统，看似彼此不相关却又在内在逻辑上达成统一。

After core production bodies are recombined, stretched, moved and extracted geometric elements, 5 systems are generated by its combination, interpenetration and adhesion, seemingly unrelated to each other but logically unified.

▲陈列展示装置 Display device© MAS

▲细节图 Detail© MAS

平面图 Plan© MAS

▲轴侧分析图 Axial analysis chart© MAS

项目名称：DYMONLATRY

Project name: DYMONLATRY

项目地址：中国南京

Project address: Nanjing, China

空间及装置设计：MAS 芒果建筑设计

Space and plant design: MAS

艺术总监：樊想

Art Director: Jason Fan

设计师：魏星 王佳鹏

Designers: Alex Wei,Pink Wang

竣工日期：2022 年 1 月

Completion Date: 2022.01

建筑面积：48㎡

Construction area: 48㎡

施工制作：黑巢装饰、奥美金属

Construction Team: Black Nest Space Design,Aomei Metal

标识制作：奥美金属

Sign made by: Aomei Metall

灯光设计：荣熙照明

Lighting : Rongxi Lighting

摄影：郭靖

Photography: Jing Guo

主要材料：不锈钢、涂料、石材、碳镁板

Key materials: Stainless Steel, Paint, Stone materials, Carbon Magnesium Board

Mango Architecture Studio 于 2019 年创建于杭州，由樊想先生主持运营。MAS 是一个年轻多元化的设计团队，强调以东方人文逻辑为主线叙事及空间环境中的艺术性研究，指向多维度的、模糊边界的意识性探索，最终为商业赋能。提供小体量建筑设计和改造、室内空间规划等设计服务。

樊想 Jason Fan

MAS 创始人｜主持建筑师、艺术总监

美国芝加哥

VARIATION DESIGN LLC

合伙人、设计总监

樊想先生曾作为纽约 Pratt 艺术学院和芝加哥艺术学院访问学者，受到业界认可。MAS 与太平鸟、GXG、DYMONLATRY、阿里巴巴等客户保持长期友好的合作关系。作品刊登于全球知名杂志及网站，相继荣获亚洲设计大奖 ASIA DESIGN PRIZE 金奖、英国 Dezeen Awards、美国 MUSE 缪斯设计，意大利 A‘design AWARD 等奖项。

代表作品

▲杭州香蕉咖啡

▲WHITE CROW 眼镜店

▲上海 CAN COMPANY 咖啡