满城卓宁运动研究中心，年轻潮流的设计风格

「 

So don’t tell me妳的歪道理，

我的人生早就像是在蹦極

 」

「 

So don't tell me your crooked truth，

My life has long been like bungee jumping. 

」

      項目名稱  /  卓寧運動研究中心     

Project Name /

ZhuoNing sports research center

項目區位  /  中国·滿城

Project location /  Mancheng, China

 項目面積 /  26000㎡ 

Project area  /   26000㎡

品牌設計

/ 大腦殼設計事務所

Brand designer

/  B.S.D.o

主創設計師 /  

李克圓

Chief Designer / 

Eleven

- 設計是關乎產品的運作方式 - 

- 

Design is how it works

 -

當跨界融合逐漸成為常態，很多功能性產品開始註重年輕消費群體時，其品牌元素也不斷的在向潮流看齊，

卓寧運動研究中心

就是個非常典型的案例。

When crossover integration gradually becomes the norm and many functional products begin to pay attention to young consumer groups, their brand elements are constantly keeping up with the trend.

ZhuoNing sports research center

is a very typical case.

然而想實現品牌調性的轉變，方法多種多樣，重要的是找到那個最適合品牌既有文化基因，又同時能準確切中當下消費者需求的最佳選項。

However, there are various ways to achieve the change of brand tonality. The most important thing is to find the best option that best fits the brand with both cultural genes and the current consumer needs.

圍繞品牌“做什麽”而去設計的視覺是不能長久的，因為做的事情總是會發生變化，因此

視覺的落腳點應為“是什麽”，而不是“做什麽”

。

The vision designed around the brand "what to do" cannot last long, because the thing to do will always change, so the foothold of the vision should be "what to do", not "what to do".

實際行動，比天花亂墜的描述更具說服力，而這壹點在品牌形象塑造上，同樣適用——

妳跟我是不是壹類人，從妳的產品就能看出來

。

Action is more convincing than hype, and this point in the brand image building, the same is true -- you and I are not the same kind of people, from your products can be seen.

色彩賦予品牌活力感，

IP給予品牌記憶點

Color gives brand vitality,

IP gives brand memory.

圖形元素大概就是這麽壹個奇妙的存在，只用透過壹個小小的icon便能立馬將其和壹個系統龐大的品牌聯系起來

Graphic elements are probably such a wonderful existence, which can be immediately connected with a huge brand through a small icon.

空間設計 / 正在進行中

Space design / in progress

-SPACE DESIGN

-INTERIOR DESIGN

-BRAND&VI DESIGN

-ART

河北省保定市蓮池區富民路5號

【T】 15188784599 13833291800

- THANKS - 

B.S.D.o  大 腦 殼 設 計 事 務 所

【大 腦 殼】室內外及品牌設計規劃團隊

INDOOR,OUTDOOR AND BRAND PLANNING AND DESIGN TEAM