伯肯股票澳洲墨尔本设计工作室

© Peter Clarke

(c)彼得·克拉克

架构师提供的文本描述。这个多奖项的设计简洁地将品牌的核心价值转化为空间体验，直观地展示了Birkenstock对工艺和质量、健康和可持续性的承诺。温暖和现代的设计，具有臀部感觉和可持续性的整体方法，为工人和客户创造了令人愉快的空间。

Text description provided by the architects. The multi-award-winning design succinctly translates the brand’s core values into a spatial experience, intuitively illustrating Birkenstock’s commitment to craftsmanship and quality, to health and sustainability. The warm and contemporary design, with a hip feel and an holistic approach to sustainability, results in enjoyable spaces for both workers and customers.

© Peter Clarke

(c)彼得·克拉克

Scope
这座破旧的遗产建筑被重新带回了昔日的辉煌，并得到了现代装修的延伸和补充。新的总部包括批发办公室，车间，庭院，零售空间，网上商店，和一个仓库，新插入的夹层作为批发展厅。

The scope 
The run-down heritage building was brought back to its former glory, extended and complemented by a contemporary fitout. The new headquarters consist of wholesale offices, workshop, courtyard, retail space, online store, and a warehouse with newly inserted Mezzanine storey as wholesale showroom.

© Peter Clarke

(c)彼得·克拉克

© Peter Clarke

(c)彼得·克拉克

概念
布局允许员工自发接触，通过设计将不同部门整合成一个公司文化。一个新的中央核心连接，与工作人员的便利设施之间的汇合点。店面变成了一个单一的入口点，所以所有的员工都会体验到“前端”，那里的鞋子与顾客相遇。

The Concept 
The layout allows for spontaneous staff encounters, unifying different departments into one company culture through the design. A new central core connects, with staff amenities as meeting points between the levels. The shopfront becomes a single point of entrance, so all staff experience the 'front end', where shoe meets customer.

© Peter Clarke

(c)彼得·克拉克

建筑遵循的价值观
伯肯股票是天然的，手工制作的，健康的鞋。这反映在设计中；从概念到细节，总部提倡健康的生活方式/工作场所。自然材料和自然本身构成设计不可分割的一部分。

Architecture follows values 
Birkenstocks are natural, handcrafted, healthy shoes. This is reflected in the design; from concept to detail, the HQ promotes a healthy lifestyle / workplace. Both natural materials and nature itself form an integral part of the design.

健康，自然，可持续的
精心选择的绿色是内置在可持续的设计，作为‘空气净化器’始终：剩余的排放/清除低挥发性有机化合物的材料过滤和净化的种植。

Healthy, Natural, Sustainable 
Carefully selected greenery is built into the sustainable design, working as 'air-purifiers' throughout : Remaining emissions / offgasing from low VOC materials get filtered and cleansed by the planting.

© Peter Clarke

(c)彼得·克拉克

令人惊讶的是，
的传统材料/元素被纳入了新的背景：店面使用天然草做地板，植物正在取代办公室屏幕隔板，胶合板形成一个完整的内部覆盖在某些地区的所有表面，一个“朴素”的壁炉邀请顾客在店里的茶吧放松。

An element of surprise 
Traditional materials/elements are put into new context : The shopfront uses natural grass for flooring, plants are replacing office screen partitions, plywood forms a complete interior covering all surfaces in some areas, and a ‘homely’ fireplace invites customers to relax at the tea bar within the shop.

Architects Melbourne Design Studios

Location Clifton Hill VIC 3068, Australia

Category Retail

Area 500.0 sqm

Project Year 2014

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