Designers should have a keen and strong ability to observe and feel

KIMCHI and CHIPS studio is a Seoul based art studio founded in 2009 by Mimi Son (KR) and Elliot Woods (EN). Their practice begins at the recognition that the arts, sciences and philosophy are not distant disciplines which must be bridged, but act as alternative maps onto the same territory, and that employing these maps in tandem allows the territory to be navigated more readily.