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海友酒店6.0
HI INN HOTEL 6.0
SHANGHAI|2020. SEPT.
出行的短暂停
留,是
否
可以更轻巧,更无负担?
海友品牌一直
致力于
以
经济无负担的价格与自助
化服务,
为
价格敏感的出行
旅客
提供
简
约
且
安心
的
住宿空间
。
但是否“经济”意味着就需要舍弃更多?
海友在6.0的设计上,去除的是多余的“繁复”,设计上简化移动出行的思考,在小体量的空间里面打造“麻雀虽小、五脏具全”的「功能功区」,住宿空间中在安心、可信任的基础上,以更友好的设计“放大”空间的价值感受,创造出
更方便实
惠的住宿体验。
Is it possible to have a casual and easy trip without worrying about the budget?? Being a well-known budget hotel chain in China, Hi INN‘s brand positioning is to provide economical choices for price-sensitive consumers. However, does “budget” mean we have to compromise quality?? After 5 times iteratively upgrade, we have created a new version of Hi INN. Based on its limited space and construction cost, our design purpose is "small but complete". From key functional equipment to the sense of best value for the price, we aim to provide a safe and comfortable stay experience, and also help simplify hotel operation. The design thinking considered 3 parties: hotel operator, customer, and franchisee. As a light hotel brand, the new Hi INN can balance their needs and create the most value for an affordable price.
海友6.0在设计上扣着三个核心,“Light 轻”,“Combination组合”,“Simple简单”,以
高颜值的风貌问世。
The core elements of design in Hi INN Hotel are "Light", "Combination", "Simple", we simplify hotel operation and abandon unnecessary procedures. We modelize all the furniture in order to quickly expand in the future, also to reduce construction techniques and time. The whole design style is simple visual but plus fun elements, and the most important thing is to create a comfortable environment and a sense of security.
以功区取代公区 Functional Area
“Light轻
”
,从踏入酒店的那一刻开始,智能入住系统简化住房流程也减轻运营的负担,多元的功能让公共区域“小而巧”
,自助便利满足住宿需求。互动屏幕与墙面视觉的设置、大面积颜色的整合,强化了品牌识别度,也提供住客会心一笑时刻。
Light: The small lobby has multiple functions, we remove the front desk but utilize a self-check-in system, and there are self-laundry,easy communication and dining available in a compact space. With a robot room delivery service, it helps reduce service staff.
“Combination组合
”
,海友6.0强化装配式装修,整合所有设计单元,以拆解制作,组合安装的方式,解决装修的时间以及困难,可灵活适应各种空间条件。
Combination: We design a standard operating procedure in the construction process, in order for future hotels to be built quickly as market demand grows at a rapid rate.
模组化高效施工 Efficient construction
都市丛林 / 大面积的丛林布帘,以柔和的绿色在小
空
间创造出立体化情境场景,布帘也兼顾了隐密与隔音的功能,在短暂停留里创造出自己的小天地。
We try to bring a sense of nature into the room. The curtain with the jungle pattern becomes the major key tone,it also serves the function of soundproof and screen cover; this helps to visually expand the limited space of the room.
经济的造价 保持高颜值 Low cost but Good look
“Simple简单
”
,住宿就是一件简单的事情,海友6.0加入了轻松的元素,在住宿体验上打破空间尺度的限制,可以更自在愉悦的度过每个夜晚。
Simple: We hope the customer’s journey starts with a cheerful and relaxed mood, from the entrance to the rooms, the interactive message board creates a sense of community in the hotel social community, and the three different styles of the room can satisfy the different preference of the guests.
缤纷糖果 / 缤纷色彩的运用,成为小房间中的一个亮点,提供住客一个喜好上的选择。
Colorful Candy Style: The application of colorful candy has become the highlight of the room and it offers guests a choice of preferences.
趣味胶合板 / 以胶合板的特性打造出房间的饰面与家具,清爽的木色调加上趣味的卡通人物,轻松愉悦的享受
住宿时光。
Designing veneer and furniture based on plywood features, refreshing wood tones, and cartoon characters help make the guests’ stay casual and fun.
海友6.0 以有限的预算,将产品价值放大化,
打造出更实惠方便的住宿体验
。
New Hi INN aims to offer quality and affordable stay for guests who travel on a limited budget.
Client │
华住集团
Huazhu Group Ltd
Address │
上海市 黄浦区 西藏南路1130号
No. 1130, Xizang South Road, Huangpu District, Shanghai
Design Team │
创意总监|周光明
概念设计
|何文婷
室内设计|洪宸玮、盛丹、单春
照明设计|朱彤云、廖嘉皇
软装设计|周昌维
平面设计|
施铭
摄影|张伟豪
Creative Director|Kuang Ming(Ray) Chou
Concept Design
|Ting Ho
Interior Design|Garvin Hung, Freddie Sheng, Roger Shan
Lighting Design|Vera Chu, Chia Huang Liao
FF&E Design
|C
lara Chou
Graphic Design
|Sam Shi
Photographer|Felix Zhang
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