丰茂烤串（FengMao Barbecue）

丰茂烤串

FengMao Barbecue

BEIJING｜2020. NOV.

从学会用火加热食材开始，人类文明的进程才得以高速发展。

时至今日，出于人类本能的欲望，烧烤依然是很多民族和地区备受欢迎的烹调方式。

丰茂烤串源自寒冷北方热情好客的朝鲜族，以其独门的串烤作为品质保证立足于烧烤江湖。

共享与同乐、是串烧的同义词，透过空间设计，我们意图打造丰茂烤串全新的用餐体验。

Since humans learned to heat food with fire, the process of human civilization has developed at a high speed. Nowadays, barbecue is still a popular way of cooking in many ethnic groups and regions, driven by human instinct. FengMao BBQ, the brand story coming from cold northern China, the Chinese Korean national minority,is dominating the barbecue market in China with it’s fresh and unique ingredients assurance. Sharing with joy, are the synonym of barbecue, with our new interior design, our purpose is to create a new experience of dining.

我们将空间“场景化”，在踏入餐厅的那一刻，味蕾便被视觉与味道所挑动，用餐区域划分直观明了，将“群”与“聚”切开，包厢区域更好地诠释了“隐私”之于“聚会聚餐”的重要性。但是，一顿“情真意切”的烧烤局，怎么可以失去了它独特的烟火气息。回到空间本身，对于烧烤带来的街边文化的描绘成为了空间的主色调。不管是目之所及的霓虹灯元素，还是暗夜色调的描绘，无一不在用力地把食客带回那年星空下，在街边路灯下大快朵颐的回忆里。各用餐人群均被精确地定位并被照顾到，无论是想还原来自路边摊的滋味，还是填补来自夜宵的快乐，亦或是三五成群感情需要被增进，在丰茂烤串，这些愿望都能实现。

In the first, the vision and smell stimulate the sense, we create the space by “Scenes”, separate the open and sem

i-open dining area directly. The semi-open area provides privacy needs. However, a satisfying barbecue cannot live without the smell of street food. Back to space, the description of street culture has become the ‘mass-tone attune’ of space redecoration. Not only the neon light element but also the dark tones of the space, all bring guests back to the memories of the starry night，crowdy and buzzing under the streetlamp light. We consider the different needs of dining people,  no matter it is to restore the taste from the roadside stalls or fill the joy from the midnight snack, even to improve the relatio

nship between each other, these wishes can all be realized in FengMao BBQ.

内部空间的效率利用也是此次设计的重点所在，我们将餐桌的功能放大化，食客在目之所及的范围内即可拿到碗碟等基本用具，确保在享受美食中不会因餐具或倒水等琐事而频繁走动，也简化了服务流程，提升服务效率。

餐桌的设计最大程度地考虑到了用户落座时的舒适性，用餐期间的可操作性以及因人数变化而临时调整的组合性。

同样的，在所有关键位置甚至是餐桌中，都可以找到充电插座，在考虑到餐客不会因缺电而烦恼的同时，也将他们短暂地与手机拉开距离，真正地融入“烧烤社交圈”中，一场“有感情”的撸串得以真正开始了。

The full utilization of the internal space of the device is also the key to the design. In order to increase service efficiency. The design of the table integrates a variety of functions so that guests can get all the basic utensils they need within the scope of their eyes, ensuring that they don’t have to move frequently around due to such trifles. The design of the all-in-one dining table considered by the comfort of the users also can be adjusted by the number of guests.  The mobile phone charging sockets can be found in all the key positions on the table, which will help people to remove their worry about the run out of battery.  The "BBQ Party" will bring you back to the actual connection of social life. 

“撸串不喝酒，人生路白走”，水吧台在空间中必须得有。同样是集成化的设计使得吧台高度一体化、简洁干练、功能明了，减少了用户误触的机会。充满秩序感的啤酒墙也可在撸串状态渐入佳境时华丽变身live band舞台，虽然场景搬到室内但点唱的环节不能少。不锈钢啤酒墙按酒类品牌摆满了常温啤酒以供直接取拿，酒到浓时已无需服务员的帮助，要的只是“砰”地一声开启酒瓶的快感。

It is said that ‘BBQ without beer, life is wasted’, we let the "Beer bar" become the highlight in the space. The integrated design makes the bar simple and capable, with clear functions, to reduce the possibility of mistouching. The stainless-steel beer wall is filled with beers for easy access and it also can be turned into a live band stage, then the actual party starts.

现代都市为了有序管理，路边摊文化逐渐被门店经营所取代，因为各种原因失去了路边摊的“灵魂”。丰茂烤串正以此为契机，以烧烤会友，成为人们在都市中聚集、联络感情的平台，为苦苦寻找街头美食的人们打造出了一方天地。其实人们想念的真的是路边美食吗？不尽然，或许只是那年路灯下烧烤摊前的欢声笑语吧。

The street food culture was gradually banished by the modern city, because of the process of urban development. In FengMao BBQ, we try to back the scenes and reconnect the people with this night market culture. Do people really miss street food？Not quite, maybe they just miss the laughter from the roadside.

 Client │ 

丰茂烤串

FengMao Barbecue

 Address │ 

北京市朝阳区湖光中街甲6号港旅大厦4层

4th Floor, Ganglv Building, 6A Huguang Middle Street, Chaoyang District, Beijing

 Design Team │ 

创意总监｜周光明

室内设计｜洪宸玮、王旭栋

照明设计｜朱彤云、廖嘉皇

软装设计｜杨晨璐、李晓灵

摄影｜

张伟豪

Creative Director｜Kuang Ming(Ray) Chou

Interior Design｜Garvin Hung, Xudong Wang

Lighting Design｜Vera Chu, Chia Huang Liao

FF&E Design｜

Yang Chen Lu, Xiao Ling Li 

Photographer｜

Felix Zhang

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