班克咖啡实验室丨中国鄂州丨LDC studio | 轻年致造设计顾问有限公司

在办公楼里冒出来的新型商业混合体。

咖啡店？烘焙店？便利店？

  行业需要被颠覆  

THE INDUSTRY NEEDS TO BE SUBVERTED

由于复杂的原因，我们的甲方需要便利店与咖啡店做有机的结合。而当今的商业环境下，好像没有这样的案例参考，这让本案多了几分LAB的味道。

Due to complex reasons, our Party A needs an organic combination of convenience stores and coffee shops. In today's business environment, there seems to be no such case reference, which makes this case a little more laboratory.

进入空间呈现的是“咖啡厅”效果。温和而清新的材质，给人轻松舒适的环境，而将此类空间效果延伸至“便利店”的部分，让便利店也出现了从未有过的优质环境。

The entry space presents the effect of "coffee shop". The mild and fresh materials give people a relaxed and comfortable environment, and the extension of this kind of space to the "convenience store" part makes the convenience store also appear a high-quality environment that has never existed before.

木板与灯箱的结合完全区别于市场上任一便利店的处理方式。相比成品货架，显得更加高级，更加有质感。

The combination of wood and light box is completely different from the handling method of any convenience store in the market. Compared with the finished product shelf, it is more advanced and more textured. 

  设计策略  

DESIGN STRATEGY

高颜值与多业态的复合体，让这类产品在市场上能激起更多的传播话题，给营销团队留下足够的发挥空间。

The combination of high face value and multiple formats allows such products to stimulate more communication topics in the market, leaving enough room for the marketing team to play.

基于新型业态的商业本身对客流有一定的吸引力，结合空间设计上的亮点，让项目本身有机会成为一个网红打卡地。

The business based on the new type of business has a certain attraction for the passenger flow. Combining with the highlights of the space design, the project itself has the opportunity to become a popular online punch card. 

橙色的标识与绿色的空间背景碰撞出了意想不到的设计效果。侧面伸出头来的绿植，让整体观感更加俏皮年轻。

The orange logo collides with the green space background to produce unexpected design effects. The green plants protruding from the side make the overall appearance more attractive and young. 

通过设计制造出了差异化与个性化，从一开始就赋予品牌独特的标签。

Differentiation and personalization are created through design, and the brand is given a unique label from the beginning 

项目名称 | BANKE COFFEE LAB

项目地址 | 湖北 · 鄂州

项目面积 | 75㎡

设计团队 | LDC studio | 轻年致造设计顾问有限公司

主案设计 | 李杰

设计时间 | 2022年10月

文字/图片/排版：LDC studio | 轻年致造