德式极致商务 · 城际酒店的精炼主义设计丨中国深圳丨朱周空间设计

城际酒店

Intercity Hotel

SHENZHEN｜

2023. JAN.｜

Intercity Hotel

Intercity Hotel 源自「德意志酒店集团」，为欧洲最著名的酒店集团之一。作为一德国商务酒店品牌，在德国主要的地铁站以及交通枢纽皆可以看到其身影。

Intercity Hotel originated from "Deutsche Hospitality," one of the most famous hotel groups in Europe, it is a business hotel brand seen in major subway stations and transportation hubs.

｜

Intercity Hotel → 城际酒店

当 Intercity Hotel → 城际酒店，落地在同样差旅发达的中国城市，除了需因应有着更密集繁琐的商务流动。作为原德国的品牌，在文化地理的改变下，酒店就并非只是简单的品牌挪移，更多的是必须对生活习惯差异的“翻译”，才能适应国内差旅客的需求。

When Intercity Hotel comes to busy China cities, they also must deal with the bustling business trip, in addition to coping with more intensive and cumbersome business flows. As an original German brand, the hotel is not just a simple brand transfer under the change of cultural geography. Still, it is necessary to "translate" the differences in living habits to meet the needs of domestic business travelers.

✳︎

前台接待区提供自助入住、间歇会议區、差旅物品的贩售

The reception area provides self-service check-in, intermittent meeting areas, and sales of travel items.

|

城际酒店 ＝极致商务

Extreme Business

我们将“商务功能”的最大化以“极致商务”打造，便是城际酒店在众多酒店选择中，体现出来的差异化特色。

We maximize the "business functions" to create "extreme business," which is the difference reflected in the many hotel choices of Intercity Hotels characteristics.

✳︎早餐厅以流畅直觉式动线取餐

The circulation in the breakfast dining area is straightforward.

✳︎

早餐区也是间歇办公区、根据客流量调整区

位

The dining area can also quickly transfer to the intermittent office; the partition can adjust the number of seats.

｜

时间

Time

“时间”，是商务客最重视的重点，效率的完成每个环节是差旅中丝滑衔接的精确行为。视觉上，“时间”的暗示，确认了商务客的安全感，除去过于理智的冷调，拥抱每个在奋斗中疲惫灵魂的，是温暖的浅棕色调。

"Time" is the most critical point for business travelers, and the efficient completion of each link is the actual behavior of smooth connection in business travel.

Visually, the hint of "time" confirms the sense of security of business travelers, removes the overly sensible cold tone, and embraces every tired soul in the struggle; it is a warm light brown tone.

｜

精炼主义

Less is More

“Less is More”是德国现代主义建筑大师路德维希·密斯·凡·德·罗（Ludwig Mies van der Rohe ）所提出的“精炼主义”美学，Intercity 城际酒店的设计，承袭着德国 DNA，功能实用且精炼，理智地演绎德式优雅美学。

"Less is More" is the "refined" aesthetics proposed by the German modernist architect Ludwig Mies van der Rohe.

The design of the Intercity Hotel inherits the German DNA, the function is practical and refined, and it sensibly perfectly interprets elegant German aesthetics.

｜效率 Effici ency “效率”，无处不在的会议场景，满足了“效率”的追求，符合了国内商务活动的频繁以及即刻。但空间中坚定且温和的包覆，柔软了每一次尖锐的商务谈判。

Efficiency, the omnipresent meeting scene, fits the pursuit of "efficiency" and adapts to frequent and immediate domestic business activities. But the firm and gentle covering softens every strong business negotiation.

✳︎会议空间，满足不同会议需求

Meeting area to fulfill different meeting needs

✳︎私享健身空间/公区卫生间

Private fitness space/public restroom｜均等 E qual

回到专属于自己隐密空间，客房均等的功能比例（洗漱→休息娱乐→工作），可恣意切换，舒适度并没有因为仅迎合商务客而打折，每一丝细节都完美延续一丝不苟的需求所打造，最重要的休憩时光是为了明天继续驰骋战场。

When returning to your private space, the guest rooms have an equal proportion of functions (Washing zone→Rest and entertainment zone→Work zone), which can be switched at will. Comfort is still a matter, not only just to fit business customers. We focus on every detail to pursue the perfect and meticulous. To provide the guest with a good rest experience, reflash themselves again for tomorrow.

城际酒店，以“极致商务”定位，但以感性包容，在化繁为简的去除不必要的干扰后，柔和的卸除了每一个差旅宾客的防御盔甲，安心交付身心最本质的感知需求。

Intercity Hotel is positioned as an "extreme business," but we also want to deliver sensual and tolerant. After simplifying and removing unnecessary interference, it gently removes the defensive armor of every business traveler and offers the most essential physical and mental needs with peace of mind.

Client │ 华住集团 Huazhu Group

Address │ 深圳市福民路 28 号 No. 28, Fumin Road, Shenzhen

Design Team │ 创意总监｜周光明 Creative Director｜Kuang Ming(Ray) Chou

概念设计｜何文婷 Concept Design｜Ting Ho

室内设计｜洪宸玮、胡悦、朱光毅、姚子豪、吕斌、李长松、李雨轩、刘波 Interior Design｜Garvin Hong, Yue Hu, Ian Zhu, Zi Hao Yao, Bin Lv, Chang Song Li, Yu Xuan Li, Bo Liu

照明设计｜朱彤云、廖嘉皇 Lighting Design｜Vera Chu, Chia Huang Liao

软装设计｜孙迪、杨婉璐 FF&E Design｜Sundi, Wan Lu Yang

視頻拍攝剪辑｜何文婷（创意概念部）Filmed and Film Edited｜Ting Ho by VZ Creative Concept Department

空间摄影｜吴鉴泉 Photographer｜Wu Jian Quan

欢迎转发分享本文。You are welcome to share and repost this article

Please get in touch with us via the email below before publishing this project on your platform due to photo copyright issues. We will reply to you asap. Thank you.