干净的买手空间

这是中国男装品牌MIXX的第二个展示空间，位于市区的购物中心内。 区别于普通男装店厚重深色的风格，MIXX在设计上更注重良好的自我认知与个性表达。启发于品牌理念“自然生活”，我们选用了磨砂银镜（frosted mirror）作为空间内部主要材料。对于多数男性来说，20-30岁这十年，社会属性和事业分工会有明显的转变，衣着打扮也从特立独行变得大方得体。多数时候，这不会有一个明确的界限。我们希望通过半反射的材质让客人感受到一种模糊的空间界限和材质分隔，并且去除了试衣间、收银台等功能，让衣服真正成为空间中唯一注目的展品。

▼平面布置图，layout plan

The 2nd showroom for MIXX, it is located in a shopping mall center. Different from other brand, MIXX is known for its unique design which expresses self-acknowledgement. From the concept of MIXX, “living naturally”, we proceed the design with choosing frosted mirror as the main material. Most male are facing a major transfer on both personal and career after 20, as well as the requirement for clothing. Mostly there are no clear boundaries for this transfer; therefore mirror is for one to observe oneself, we expect the semi-reflective material blurs the feeling of time as well as the space and material. We took away normal program like dressing room, cashier, etc. The clothe become the only and most attracting exhibits in the showroom.

▼空间入口，the entrance of the showroom

▼展示空间室内，去除了试衣间、收银台等功能，interior view of the showroom, taking away normal program like dressing room, cashier, etc

▼展示空间室内，选用了磨砂银镜作为空间内部主要材料，interior view of the showroom with frosted mirror as the main material

▼展示空间局部，设有展架、展墙和中心位置的展台，partial interior view of the showroom with the shelves, the display wall and the island platform in the center

▼展墙空间细节，采用金属架，details of the display wall area with metal frame

▼金属架细节，details of the metal frame

▼空间细节，details

项目名称：干净的买手空间 状况：完成 年份：2019 面积：40㎡ 地址：中国杭州 甲方：MIXX 项目类型：服装店 设计公司：SAY ARCHITECTS 主持设计：单嘉男、张岩 团队：管晗羽、钟德刚 合作方 杭州优办装饰工程有限公司 空间影像：PROJECTION映社 施工团队：杭州优办装饰工程有限公司 品牌：飞利浦、中国南玻、IKEA

Project name: clean boutique Status: Completed Year: 2019 Area: 40sqm Address: Hangzhou, China Clients: Brand MIXX Program: Retail Shop Design firm: SAY ARCHITECTS Partner-in-charge: Jianan Shan, Yan Zhang, Project Team: Hanyu Guan, Degang Zhong Partners Hangzhou Youban Co.,Ltd. Photograph & Video: PROJECTION Construction team: Hangzhou Youban Co.,Ltd. Brands / Products used in the projrct: PHILIPS, CSG HOLDING, IKEA