北京愈舍 YUSPA · 自然疗愈系的 SPA 空间设计丨中国北京丨JUSEN 巨森空间设计

流行趋势周而复始，审美观念也在不断发展，人们对美的态度也不断发出变化，女性更加追求一种个性、自然的审美。换言之，美在普及的同时，也越质感化、细节化、轻量化、多元化和个性化的审美趋势。

JUSEN 精选当下时尚空间，轻盈的空间质感，唤醒人们对于美的追求，张弛有度的节奏，实现人与空间、与品牌、与自然的共情。

Fashion trend cycle, aesthetic concept is constantly developing, people’s attitude towards beauty is constantly changing, women are more in pursuit of a personality, natural aesthetic. In other words, beauty in the popularity of the same time, but also more quality, detail, lightweight, diversification and personalized aesthetic trend.

JUSEN selects the current fashion space, the light space texture, awakens people’s pursuit of beauty, relaxation rhythm, and realizes the empathy between people and space, brand and nature.

店名：愈舍·YUSPA

坐标：中国· 北京

Project：YUSPA

Location :Beijing, China

/ 开创疗愈系 SPA 愿景

/ 定位高端精油按摩品牌和产品

/ 精油陈列与产品自然属性表达

/ 顾客综合体验细节贴心

/ Create a SPA vision of healing

/ Positioning high-end essential oil massage brands and products,

/ Essential oil display and natural product expression

/ Intimate customer experience details

01. | 愈舍·品牌视觉 YUSPA · BRANDVISION

"愈舍以独特的愈系五感为人们提供全新的感官旅行。"

YUSPA offers a brand new sensory journey with its unique five senses.

「愈视觉」

Vision

愈舍尽量使用天然的材料装饰，力求贴近大自然，同时尽可能使用小众材料，以留给消费者新奇的体验。愈舍努力营造自然气息，让消费者感受到愈舍与生俱来的亲近感，以贴合愈舍推行自然疗愈的主旨。

YUSPA 尽量使用天然材料进行装饰，力求贴近自然，同时尽量使用小众材料，以给消费者留下新奇的体验。YUSPA 努力营造自然氛围，让消费者感受到 Yushe 的与生俱来的亲近感，符合 Yushe 促进自然愈合的宗旨。

「愈听觉」HEARING 在愈舍，你能感受到来自心灵的导语，配合尼泊尔颂钵、南美雨棍等世界各国的疗愈乐器，带你的耳朵去旅行。房间内的音响系统可为消费者提供 6 种自然界的声音和 ASMR 的个性选择。

In YUSPA, you can feel the guide words from the heart, with the nepalese singing bowl, South America rain stick and other healing instruments from all over the world, take your ears to travel. The in-room sound system provides consumers with a choice of six natural sounds and ASMR personalities.

「愈嗅觉」

SMELL

愈舍根据森林空气指数配置了供氧系统、负氧离子系统和空气净化系统，SPA 房内打开“森林模式”开关，室内空气的含氧量和负离子量可达到适宜的程度。我们将森林的空气复刻到愈舍，在这里你能感受到大自然的疗愈力。

YUSPA according to the forest air index configured with oxygen supply system, negative oxygen ion system and air purification system, SPA room to open the "forest mode" switch, indoor air oxygen content and negative ion amount can reach the appropriate degree, we will be reproduced in the forest air to YUSPA, here you can feel the healing force of nature.

愈舍室内香氛系统所用耗材均为纯天然精油制成，不添加任何香精和化工材料。配合“森林模式”更是相得益彰，你尽管畅快呼吸。

The consumables used in YUSPA indoor fragrance system are made of pure natural essential oil without adding any essence or chemical materials. With "Forest mode", it is even better, and you can breathe freely.

「愈触觉」TASTE 愈舍在业内首次推出将按摩力度分级，顾客可根据自身受力程度选择相应项目，共分为轻、中、重三级，满足顾客的不同需求。

YUSPA 在行业内首次推出按摩强度分级，客户可根据自身压力程度选择相应项目，分为轻、中、重三个等级，满足客户的不同需求。

愈舍主张按摩手法大面积发力而不会令人有痛感，愈舍认为疼痛势必会带来人体肌肉和神经紧张，并不能使人完全放松。

YUSPA advocates massage technique large area force without pain, the more she believes that pain is bound to bring human muscles and nerve tension, and can not make people completely relax.

「愈感觉」

SENSE

愈系微笑加自然质朴的员工形象，形成了愈舍特有感官符号，愈舍人以平和的心境感染客人，这本身就是一种疗愈。严格的消毒流程和皮肤测试环节，即便再繁忙都会认真执行。愈舍的云数据库会详细记录每位会员的偏好习惯，任何技师均可提供更精准贴心的服务，令客人倍感亲切。

YUSPAsmile and natural and simple staff image, forming YUSPAunique sensory symbols, YUSPApeople with a peaceful mood to infect guests, which is itself a kind of healing. Strict disinfection process and skin test link, even if again busy will seriously implement. YUSPAcloud database will record every member’s preferences and habits in detail, any technician can provide more accurate and intimate service, so that guests feel warm.

02.

| 愈舍·经营理念

YUSPA

·

BUSINESS PHILOSOPHY

/ 愈舍享受为顾客创造欣喜的过程

/ 愈舍追求天然质朴的产品和人文

/ 愈舍坚守愈舍、愈得、愈乐的信念

/ YUSPAenjoys the process of creating joy for customers,

/ YUSPApursues natural and plain products and humanities,

/ YUSPAadhere to the more she, the more, the more happy faith.

愈舍 YUSPA 创始于 2016 年，开创性打造疗愈系 SPA 并以此作为品牌愿景。

YUSPA was founded in 2016, pioneering the creation of healing SPA as a brand vision.

疗愈系 SPA 的核心是“疗愈”，即让人感到平静、放松、舒畅的人、事、行为。在经济高速发展的今天，情绪已经成为人们生活中的“高频次事件”，它与我们的健康息息相关。“愈舍”的出现就是为了促进人们与自己的情绪和谐相处，愈舍希望成为人们疗愈情绪的最佳空间。

The core of SPA is "healing", that is, people, things and behaviors that make people feel calm, relaxed and comfortable. Today, with the rapid economic development, emotion has become a "high frequency event" in people’s life, which is closely related to our health. The appearance of "YUSPA" is to promote people to live in harmony with their emotions, yushe hopes to become the best space for people to heal their emotions.

定位于高端精油按摩品牌和产品，贯彻“极致单品品相”设计理念，高度统一的店面陈列风格，展示有“精油历史墙”与“最贵精油产品”。手艺人分星级来设置不同定价策略，打造专业性与价格梯度，提高成交率。

Positioning in high-end essential oil massage brands and products, the implementation of the "ultimate single product phase" design concept, highly unified store display style, display "historical essential oil wall" and "the most expensive essential oil products" artisan stars to set up different pricing strategies, create professional and price gradient, improve the transaction rate.

03.

| 愈舍·室内空间 YUSPA ·SPACE 疗愈系 SPA 馆 Healing department SPA

疗愈就是在安全的环境中一层一层温柔地褪去防护，从而回归到一种真实的自然的生命状态。

Healing is the gentle removal of protection layer by layer in a safe environment to return to a true natural state of life.

首层为入户电梯厅及互动艺术装置——疗愈之锣 galaxy gong。将愈舍 YUSPA 品牌色转化为温润十足的定制水泥，佐以律动的光线来强化质感。内外之间，粗与细、刚与柔，感知交由一瞬，便是给予宾客的欢迎礼。

The ground floor features an indoor elevator hall and an interactive art installation, Galaxy Gong for Healing. YUSPA colors are transformed into warm, customized cement with pulsating light to enhance the texture. Between inside and outside, coarse and fine, firm and soft, perception of the moment is to give guests a welcome gift.

▲首层入口及电梯厅

▲独立电梯直达四层接待区

「域」SENSE

愈舍 YUSPA 品牌创立之初便将愈系五感（愈视觉、愈嗅觉、愈听觉、愈触觉、愈感觉）作为服务理念，场域的营造设计亦是由此来延展探究。五个部分逐一拆解、转化、组合，深入每一项的设计与调校，力求照顾人在空间中的所有感受，甚至那些不经意间的。

Since its establishment, YUSPA has taken the five senses (visual, olfactory, auditory, tactile and sensory) as its service concept, and the design of the site is also extended from this. Five parts disassemble one by one, transform, combination, thorough each design and adjustment, do one’s best to take care of all feelings in the space, even those casual.

▲愈舍森林制氧系统

四层由全部公共区域（接待咨询、精油调制、颂钵互动、社交茶歇、闻香展示、露台休息区）及三星 SPA 房组成。SPA 前后与 SPA 本身同等重要，将整层三分之二的面积用于公共区域的搭建，极力创造层层递进的互动体验。不经意间，宾客便“浸入”其中。

The fourth floor is composed of all public areas (reception and consultation, essential oil preparation, chanting and pot interaction, social tea rest, fragrance display, terrace rest area) and Samsung SPA room. Before and after SPA is as important as SPA itself. Two-thirds of the whole floor is used for building public areas to create progressive interactive experience. Inadvertently, guests are "immersed" in it.

▲四层电梯厅，右侧隐藏电动门可进入三星 SPA 区。

▲精油调制区

▲定制枫木精油盒

▲定制家具细节

▲10 米长集成服务台

▲水晶钵

▲火烧木及透明亚克力组成茶歇区，与对侧服务台呼应。

愈舍 YUSPA 自创立时一直追求天然质朴的产品和人文感受。此次规划出独立的闻香展示区，不但为了展示对精油及相关产品的理解和打磨，更为喜爱精油文化的宾客提供分享、交流的平台。

YUSPA has been pursuing natural and rustic products and humanistic feelings since its inception. The independent fragrance exhibition area is planned this time, not only to show the understanding and polishing of essential oil and related products, but also to provide a platform for guests who love essential oil culture to share and communicate.

▲闻香展示区

▲精油闻香器及原材料展示墙

▲愈舍 YUSERIES 系列产品

▲精油闻香台

「屿」

ISLET

究竟什么样的环境可以与身、心、灵产生对话？是环境本身？还是环境的使用方式？或许还有更重要的一点——给环境赋予的状态。

一个相互依存的静谧岛屿，双方（宾客、疗愈师）都身处其中，且都被照顾得当，正如愈舍的口号：疗愈对方的同时也在疗愈自己。

What kind of environment can produce dialogue with body, mind and spirit? Is it the environment? Or the way the environment is used? Perhaps even more important is the state that is assigned to the environment. A peaceful island of interdependence, where both parties (guests, healers) are present and taken care of, as Yushe’s slogan goes: heal yourself as you heal the other.

▲独立幽深的地台形成 SPA 区

三层由 SPA 房和中央卫浴区组成。电梯门打开，空间第一次被收缩，宾客由天然枫木包裹，随着疗愈师的脚步缓缓进入房间。房门打开，空间再一次被收缩，一步踏入被深色植绒毯包裹的 SPA 区，将身心交由环境，疗愈自然发生。

The third floor consists of a SPA room and a central bathroom area. The elevator doors open, the space shrinks for the first time, and guests, wrapped in natural maple, slowly enter the room in the footsteps of the healers. The door opens and the space shrinks once more, stepping into the SPA area wrapped in dark flocking blankets, leaving the body and mind to the environment where healing occurs naturally.

▲精油原材料图案定制铜牌

▲SPA 区走廊

▲定制黄铜门牌盒及枫木 LOGO 窗

▲双人 SPA 房：墙壁内同时隐藏着疗愈师的便捷，这也许就是对她的疗愈。

▲衣柜内部设计：所有的使用细节都值得被尊重。

项目信息：

项目名称：愈舍·YUSPA

项目坐标：中国·北京

项目面积：1000㎡

Project：YUSPA

Location :Beijing, China

Project area: 1000㎡

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JUSEN 创始人 NATHEN 刘森 & GRACE

©JUSEN 创始人

NATHEN 刘森 & GRACE

我们主张时尚简约的自然雅致主义，融合局部色彩并点缀丛林自然元素。

从一个空间浓缩到一张餐桌，我们努力成为优质生活方式的领袖，鼓励人与人，人与自然更多的交流互动。对于空间设计艺术，用 less is more 的纯粹态度，不断探索设计、生活真实的美好形态。在我们的设计定义中，空间无界，装饰、艺术、生活、空间、建筑，不断重合演变出无限创意可能。

We advocate the natural elegance of fashion and simplicity, integrate local colors and embellish the natural elements of the jungle, condense from a space to a dining table, strive to become the leader of a high-quality lifestyle, encourage more exchanges and interactive between people, people and nature. For the space design art, use the pure attitude of less is more to constantly exploring the beautiful forms of design and real life, space is boundless, decoration, art, life, space, architecture, constantly overlap and evolve infinite creative possibilities.

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