星际之旅丨中国南京丨未央创意空间设计事务所,寸度空间设计有限责任公司

难度之二，多数家居类展厅把设计重点放在了视觉吸引的表达上，这能高效获得初次的消费流量。但是智能展厅却较难将产品和视觉投射很好地融合在一起获得这次流量。把握不准或不知所云，或牵强附会。如何做到既吻合产品的属性又具备高识别度，获得第一波视觉流量是我们面对的另一个难题。

The second difficulty is that most household exhibition halls focus on visually attractive expression, which can effectively obtain the first consumption flow. However, it is more difficult for smart showrooms to get this traffic by integrating products and visual projections well. To be uncertain or unintelligible or far-fetched. How to not only match the attributes of the product but also have high recognition degree and obtain the first wave of visual traffic is another difficult problem we face.

自由和约束本就是一对儿孪生兄弟，在这儿也不例外。一方面它是自由的，除了影音室之外没有固定空间设计的禁锢，设计可以天马行空。一方面它又是约束的，毕竟这里对应的是家居类产品，它需要面对消费和营销两个环节。之于消费，它需要消费个体在展厅环境中产生情境对应的消费心理以及产品体验的消费情绪。

Freedom and restraint are twins, and this is no exception. On the one hand, it is free, in addition to the video room without the imprison of fixed space design, the design can be unrestrained. On the one hand, it is a constraint, after all, here corresponds to home products, it needs to face consumption and marketing two links. In terms of consumption, it requires individual consumers to generate situational consumer psychology and consumer emotion of product experience in the exhibition hall environment.

于是我把概念投向了浩瀚的宇宙太空，我希望通过对星球，星系，星云等太空的载体来构架功能空间的序列，来完成消费者的一次太空之旅。

Therefore, I put my concept into the vast space. I hope to construct the sequence of functional space by using space carriers such as stars, galaxies and nebulae, so as to complete a space journey for consumers.

面向主通道一侧的入口如同一个巨大的陨石撞击出的天坑，一半裸露，一半深陷地表。通过这一击穿的隧道，带你来到的是一个光怪陆离，绚烂缤纷的世界。

The entrance on the side facing the main passageway resembles a sinkhole created by a giant meteorite impact, half exposed, half deep in the earth's surface. Through this breakdown of the tunnel, you come to a dazzling, colorful world.

星际之旅概念的介入让传统的空间功能丧失了传统布局的土壤。这里不再有居家传统的客厅，餐厅，茶室。取而代之的是一个个星球之间的空间关系，这里或为会客之所，或为轻食之地，可变通的空间创造了更多社交的场合也为居家体验开启了一扇窗，这一可变的开放式的空间也契合了产品发布，沙龙交流等营销和行业交流的需求。也成就了一种完全不同的消费和社交体验。

The interplanetary tour concept makes the traditional space function lose the soil of the traditional layout. There is no longer the traditional living room, dining room, tea room. Instead, there is a spatial relationship between planets, which is either a place for meeting guests or a place for light food. Flexible space creates more social occasions and opens a window for home experience. This variable open space also meets the needs of product release, salon communication and other marketing and industry communication. It makes for a completely different consumer and social experience.

辅通道一侧的入口仿佛是一扇时空隧道，门的这头是店面琳琅，门的那头是一个未知的世界。你与时光相错而行，你在前行，光在逆流。眼前巨大的星球已跃出平面，边际蓝光深邃。神秘感、好奇心促使你想要探求的欲望。

The entrance on the side of the auxiliary passageway is like a time tunnel. On this side of the door is a beautiful store, and on the other side is an unknown world. You and time are wrong, you are moving forward, the light in the upstream. In front of us, the giant planet has leapt out of the plane, the marginal blue light is deep. A sense of mystery and curiosity drives your desire to explore.

在材质表达上，光也赋予了材料准确的质感。纷杂的材料往往让人的感受不知所云，表达何谓。因此项目的材料选择仅从是否服从空间感，是否提升肌理质感出发，化繁为简。空间的表皮主要使用微水泥来表现。试图构建出太虚混沌，单调未知的星际关系。树脂和玻璃的选择都在强调空间形态和可穿透性，或虚幻或神秘。金属科技感的属性在这个空间的存在是恰当不过的，它代表着人类的探索技术和探索精神。在视觉表达上与空间单一的微水泥表皮形成了强烈的对比。

In terms of material expression, light also gives the material an accurate texture. The mixed material often makes people feel confused and express what is meant. Therefore, the material selection of the project is only based on whether to obey the sense of space, whether to enhance the texture, and simplify the complex. The surface of the space is mainly represented by micro cement. Trying to construct a cosmic relationship that is so empty and chaotic and monotonous and unknown. The choice of resin and glass emphasizes spatial form and penetrability, either illusory or mysterious. The existence of metal technology in this space is appropriate, it represents the human exploration technology and exploration spirit. In visual expression, it forms a strong contrast with the single micro-cement skin in space.

项目信息

ABOUT THE PROJECT

作品名称 | 星际之旅

Title of the work |Star Trek

项目名称 | 檀慧智能家居展厅

Title of the Project | Tan Hui

项目地点 | 南京

Location | Nanjing

项目类型 | 展示设计

Project Type | Exhibition Design

项目面积 | 600平米

Project Area |  600 ㎡ 

创意单位 | 未央创意空间设计事务所

Concept Design | We Young Design

深化单位 | 寸度空间设计有限责任公司

Interior Design | Infinite-S Space 

孟繁峰

未央创意空间设计事务所创始人 创意总监

寸度空间设计有限责任公司创始人 设计总监

英国伦敦艺术大学（UAL）切尔西设计学院室内空间设计硕士

未央创意 & 寸度空间

未央创意空间事务所和寸度空间设计有限责任公司是由室内建筑师孟繁峰创办，是一所聚焦：小型商业空间创意与落地、大宅别墅设计与生活方式研究、产品展呈与产品设计研发为核心设计内容的空间设计事务所。

近年来获得多项国际国内大奖，事务所主张设计为人，创意未央，落地精准的设计理念，在空间设计中不断探索与实践。

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