义乌欧洲风情商业街 | 高品质休闲体验空间

作为展示义乌国际贸易新风貌的改革试验区项目，义乌欧洲风情商业街即将于年底竣工验收，德国欧博迈亚公司为义乌欧洲风情商业街项目提供概念方案设计。并为该项目的后续建筑方案初步设计及施工图设计、景观方案设计提供图纸审核服务，确保设计理念和质量能够贯彻始终。

As a reform pilot project to showcase the new style of Yiwu international trade, Yiwu European style commercial street will be completed and accepted at the end of the year. OBERMEYER provided the conceptual design for Yiwu European style commercial street project as well as drawings review services for the subsequent architectural design development, construction drawing design and landscape design of the project to ensure that the design concept and quality can be consistently implemented.

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欧洲风情街整体鸟瞰

     Bird's Eye View

作为义乌市的市重点工程之一，该项目以构筑高档次、高品位的商业休闲空间为规划目标。欧博迈亚将传统欧洲空间特质如以步行为特征和欧洲多元文化元素引入设计，结合当地特色民俗文化、休闲文化和旅游资源，把其打造成一处具有多层次综合性的复合体街区，将该区域打造成区域时尚中心，使其成为城市最重要的标志性中心商业街之一，展现义乌作为国际贸易方面的国家综合配套改革试验区的新风貌。

As one of the key projects of Yiwu City, the project takes the construction of high-grade commercial leisure space as the planning goal. OBERMEYER underwent the task to transplant traditional European spatial qualities like pedestrian walking zones, European cultural style of functional diversity, combining leisure culture and the tourism resources as well as forming a multi-level comprehensive complex block in combination with a regional fashion center. It will become one of the iconic central commercial street in the city, showing the new style of Yiwu as a national comprehensive reform experimental area in international trade.

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入口广场

     Entrance Plaza

欧洲风情商业街由三个地块组成，设计采用一条12米宽的步行道串联三个地块，沿步行街两侧布局3~5层的小尺度商业店铺组团。这一空间布局增加沿街商铺的有效使用面积，同时兼顾功能的多样性和空间的亲切感，营造怡人的休闲生活空间。

The European style commercial street is composed of three plots. It is designed to adopt a 12-meter-wide pedestrian street in series with three plots, and the small-scale commercial shop clusters with 3-5 floors on both sides of the pedestrian street. This space layout increases the effective use of space of the shops along the main street, and takes diverse functions into account with the idea of creating a pleasant living space for the people.

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下沉广场

     Central Sunken Plaza

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欧洲风情街入口广场

    Entrance Plaza

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欧洲风情街中央步道

    Central Pedestrian Zone

功能布局方面，该项目定位为高品质的欧洲风情休闲体验商业街，设有地下一层以及地上三至四层、局部利用坡屋顶设置五层。建筑立面采用传统德式和英式砖墙立面，外形简练、现代、充满活力，色彩大胆而时尚，讲求功能实用。

In terms of functional layout, the project is positioned as a high-quality European-style leisure experience commercial street, with a basement and three to four floors above ground, and the fifth floor roof are partially set by sloping roofs. The building facade adopts traditional German and English brick-facades.

在景观设计中，为了延续步行街的城市肌理，设计在保留集中绿化广场的同时，将商业步行街延伸入本地块。结合地块相对狭长的特点，设计一条贯穿三个地块的步行道路系统，形成步行街、休闲广场、水景系列，道路宽窄、曲直的变化，增加景观视角的多样性，形成了独特的街道氛围。

In landscape design, while retaining the centralized greening square, the design extends the commercial pedestrian street into the local block. Combined with the relatively narrow features of the plot, a walking road system through three lots is designed to form a pedestrian street, leisure square, water features, increase the diversity of landscape and form a unique street atmosphere.

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欧洲风情街沿街立面

    Main Street Facade

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欧洲风情街中央步道

    Central Pedestrian Zone