JOIEYU 美食空间丨中国北京丨TAB SPACE

建筑，是用结构来表达思想的科学性的艺术

Architecture is a scientific art that uses structure to express ideas.

—— F.L. 赖特（F.L. Wright）

西塞山前白鹭飞，桃花流水鳜鱼肥。青箬笠，绿蓑衣，斜风细雨不须归。……

（一层平面设计图）

（二层平面设计图）

“无设计的设计，才是最好的设计”，高级感的空间配色不宜过多，而是让设计回归纯粹的本质。以黑白灰为主题配色的空间，整体的简约带来另一种低调的宁静感，沉稳内敛与“裸”的碰撞，细节处更能打动人心。

"Design without design is the best design." The space color matching should not be too high, but let the design return to the pure essence. The space with black, white and gray as the theme color matching, the overall simplicity brings another low-key sense of tranquility, the collision of calm and introverted and "naked", the details are more touching.

一层餐区

First floor dining area

保持创意，制造惊喜。以甲方思维推演商业运营，设计触动感官的场景，承载人们休闲时光里的小确幸。予悦的食材本味、匠造本心、交互体验，经由设计的微观演绎与宏观塑造，于商业模式、现代美学与当代生活的诸多交集中，实现与消费者的细腻对话，搭建有吸引力的场景，真正实现品质的呈现、格调的跃迁，抵达人心。

Be creative and make surprises. Deduce business operations with Party A’s thinking, design scenes that touch the senses, and carry people’s small joys in their leisure time. Yuyue’s original taste, craftsmanship, and interactive experience, through the microscopic interpretation and macroscopic shaping of design, realize delicate dialogue with consumers in the intersection of business model, modern aesthetics and contemporary life, and build attractive The scene, truly realize the quality presentation, the transition of style, and reach people’s hearts.

（前台区）

（酒吧区）楼梯以极简几何形的构成方式穿过，引流顾客在一二层的不同区域之间往来，同时它也是作为艺术装置的存在，占据着空间的视觉核心，同样作为空间中别具禅意的艺术装置而存在。

The stair goes through in a minimalist geometrical way to guide customers to travel between different areas on the first and second floors. At the same time, it also exists as an art installation, occupying the visual core of the space, and also as a unique Zen in the space. Art installations exist.

（就餐区）

（生鲜区）

二层售卖区

Second floor sales area

设计保留了空间中许多现有的细节，包括裸露的钢屋顶桁架等。为消费者打造沉浸式购物体验。店内整体硬装以更纯粹的黑白色调为主，使商品成为视觉的中心。店内无过多装饰，让品牌名称与品牌宣言更为凸显，让品牌在消费者头脑中留下深刻印象。空间上故意留白部分区域，给予消费者更多自由去想象。商品展示区与冷柜食品展示区得到很好地分割，消费者可根据自身需求到不同区域进行商品选购，让消费者得到心理上的满足感和愉悦感。大部分的展示位于中间部分，可根据不同产品风格以及销售主体做调整。消费者在体验过程中探索出更高层次的精神需求，也能最大的给出了合适的消费行为反馈。

The design retains many of the existing details in the space, including exposed steel roof trusses. It creates an immersive shopping experience for consumers. The overall hardware in the store is dominated by purer black and white tones, making the product the center of vision. There is not much decoration in the store, which makes the brand name and brand declaration more prominent, and makes the brand impress in the minds of consumers. Some areas are intentionally left blank in space to give consumers more freedom to imagine. The commodity display area and the refrigerated food display area are well divided, and consumers can go to different areas to purchase commodities according to their own needs, so that consumers can get a sense of psychological satisfaction and pleasure. Most of the displays are located in the middle part, which can be adjusted according to different product styles and sales entities. Consumers explore higher-level spiritual needs in the experience process, and can also give the most appropriate consumer behavior feedback.

（购物区）

（售卖区）

项目信息

Project information

项目名称：JOIEYU 美食空间

项目地点：中国 北京

设计范围：餐饮空间 500㎡

设计公司：TAB SPACE

主创设计：孔義博

设计成员：张越

完成时间：2023

Project : JOIEYUFood space

location: Beijing, China

Area: Dining space 500㎡

Studio: TAB SPACE

Designer: Alex Kong

Assistant: Yue Zhang

Date: 2023

丨END丨

设计.生活.体验. Design.Life.Experience.

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